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Voting Isn't Enough
Students compare and contrast their perceptions of politicians and leaders, analyze the consequences of negative public perceptions of politicians, and develop solutions to the problems caused by negative attitudes toward politics.
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Gold Mountain: Real Gold or Fool's Gold
Students participate in a meeting of one of the Six Companies that serves the needs of Chineese immigrants to California in the 1840's. Jobs are researched, profiles filed, posters designed, Chinese immigrant life examined in this lesson.
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Adbusting: A Media Literacy Unit
Learners examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
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The Best Birthday Present Ever
Students view a PBS "In the Mix" video about smoking and identify cigarette ingredients, the physical effects of smoking and techniques used in tobacco advertising. They compose a letter persuading someone to quit smoking.
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NickNews: Winners and Losers
Learners view the excerpt from NickNews entitled, "Winners and Losers." In groups, they categorize a variety of words and images relating to weight, healthy eating, and healthy lifestyle. They discuss adopting positive eating habits,...
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Build a Block Model
Students construct a block model of the Space Station. They develop a description of their procedures, complete flow diagrams of their processes, develop a budget, and present their block model to the class.
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Ideal Weight, Cultural Stereotypes, and Eating Disorders
Students explore the societal stigma that accompanies people who are overweight. In addition, students research current medical thinking on "ideal weight" and identify how the perception of body image can lead to eating disorders.
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Changing Attitudes: Aging in America Lesson Plan
High schoolers discuss how the elder members of the community are viewed. Using the internet, they research how this view has changed since colonial times. They also identify ways in which this attitude keeps changing in modern America.
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From the Farm to Your Table: Where Does Our Food Come From?
Learners discover where the food they eat comes from. Using maps, they identify the agricultural areas of the United States and the products that are grown in each area. Using the internet, they research how food gets to America from...
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Pop Art-Reflections of the Mass Media
Young scholars select a common object or a face, and draw or paint it on a flat surface making it larger than real life. They choose a common object or simple scene and repeat it horizontally or vertically as defined rows. They create a...
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To Market to Market
Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...
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Novel News
Students, working in groups create a newspaper based on the events that take place in a novel. Groups complete sections of the newsletter based on criteria and publish it using newsletter publishing software.
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Introduction to Selected Documents from the Roxcy Bolton Collection
Young scholars listen to a guided imagery exercise that takes them back to 1969. They brianstorm ideas to try to discover why they would not be allowed to sit at an empty table at a Burdines lunch counter in 1969.
They read letters...
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What Is A Business?
Students explore businesses. Using a newspaper, students identify all businesses mentioned or shown. The class creates a list of the types of businesses in the community and they categorize each service or product provided. After...
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Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
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Value Venture
Students examine how the value of an item may be different for different people and investigate how perceived value helps determine the price of items in the marketplace. They list what they consider to be the most valuable items in the...
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Credit: Taking an Interest in Credit
Students examine how credit works but looking at how credit cards and interest rates work. They use percentages to solve problems using credit card interest rates while completing a worksheets.
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Persuasive Advertisement For A Novel
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
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The Raid on Raters
Students read and discuss the article "Hollywood Rethinks its Rating Process." They discuss their views on the rating system. Students work in small groups to role play a "headhunting" company to find applicants for a new and improved...
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Create a Book About Your Town
Students explore how to create books about their towns. They read and discuss Katy and the Big Snow to identify how it relates to their community. They identify environmental print and its importance in early readers. They create books...
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Our Solar System
Students explore the solar system on the internet and video programs. They investigate the names of each planet and their places in the solar system. They chose their favorite planet and design an advertisement to sell a vacation to...
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Make a TV Commercial for "Brighty-Whitey" Toothpaste
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
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Getting to Know the Candidates: Analyzing Their Campaign Ads
Students examine the role of advertising in presidential campaigns. They analyze one candidate's advertising campaign ads for elements such as major issues, positivity, negativity, facts, and opinions.
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Commercial Success?
Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
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