Lesson Plan
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US Geography: The Midwest

For Teachers 4th - 5th
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
Lesson Plan
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“Leading Doctors Say…”

For Teachers 7th
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Lesson Plan
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Pitching Patriotism

For Teachers 6th - 12th
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
Lesson Plan
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The Who, What, and Y of Design

For Teachers 6th - 12th
Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.
Lesson Plan
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Sex, Guise, and Video Games

For Teachers 6th - 12th
Students examine the portrayal of women in action-adventure video games and in other forms of entertainment to assess whether or not these portrayals perpetuate positive images of women in today's world. They develop new female video...
Lesson Plan
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GUNS AND MUSIC

For Teachers 9th - 12th
Students examine the role of the Advertising Standards Agency, the image of crime portrayed by some rap artists, the reality of crime, media influence, and society's influences on the media.
Lesson Plan
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Civil War Telecollaborative Newspaper

For Teachers 5th
Fifth graders produce Civil War newspapers.
Lesson Plan
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Your Angle on the Story

For Teachers 9th - 12th
Students review several articles on same current event, and then cover news issues themselves while assuming secret identities of various individuals who have vested interests in issue. Students write newspaper articles from these...
Lesson Plan
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Music Favorites and Place Value

For Teachers 4th
Fourth graders view CD ads and create a chart about an imaginary CD purchase.  For this CD lesson, 4th graders calculate various cost connected with the CD's at the regular price and on sale. Students write a paragraph about...
Lesson Plan
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The Clone Age

For Teachers 6th - 8th
Young scholars relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.
Worksheet
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Tense Consistency Exercise 2

For Students 6th - 12th
For this tense consistency worksheet, students are given the beginnings to ten sentences along with a tense in which they must complete the sentence.
Lesson Plan
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No Form of Tobacco is Safe

For Teachers 8th - 12th
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
Lesson Plan
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Propaganda Techniques

For Teachers 6th - 8th
Students recognize and separate various techniques of propaganda.  In this propaganda lesson, students read a handout about the various types of propaganda and how it is used ina political campaign.
Lesson Plan
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Magazine Mosaics

For Teachers 3rd - 5th
  Students create their own mosaic from magazine pieces and cut outs.  In this art lesson, students discuss advertising inside of magazines and what ads are the most effective.   
Lesson Plan
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Health Education: Advertising

For Teachers 4th
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
Lesson Plan
Learning to Give

Closing Ceremonies

For Teachers 6th - 8th
Promote volunteerism in your art or writing classes. In this service learning lesson plan, middle schoolers create promotional materials that include photographs and newspaper articles based on their personal service experiences in local...
Lesson Plan
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Advertisement Storyboard

For Teachers 6th - 8th
Students create a storyboard for an advertisement. For this advertisement lesson, students view different advertisement techniques and how to storyboard before they create an advertisement storyboard for a product.
Lesson Planet Article
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Understanding Propaganda Throughout History

For Teachers 5th - 8th
The exploration of propaganda can provide a motivating way for students to learn about history.
Lesson Plan
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The Eyes Have It

For Teachers 6th - 12th
Students explore the health risks associated with wearing decorative contact lenses. They research other cosmetic modes of expression that can pose health risks and debate whether these practices should remain legal.
Lesson Plan
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Genetically Engineered Food AD

For Teachers 9th - 12th
Students examine various genetically engineered foods by lecture and library research. They are then placed in groups of two to produce their ad and make a presentation on a food they have developed.
Lesson Plan
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Is the Internet A Web Of Deceit?

For Teachers 6th - 12th
Students become more savvy Web surfers by evaluating the various elements of a Web site to determine its credibility. They conduct a two-part investigation of a Web site, focusing on how one determines if a Web site is credible in...
Lesson Plan
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Is All Well in Welfare?

For Teachers 6th - 12th
Students explore current welfare reform issues and create plans of action to improve welfare reform laws in the United States. They predict what President Bush's "Working Towards Independence" welfare reform program might entail and...
Lesson Plan
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The Reel World

For Teachers 6th - 12th
Students explore the ways in which the New York Times column 'Taking the Kids' analyzes whether or not current movies are appropriate for different ages of Students. They explore past articles from the column and create movie posters.
Lesson Plan
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Saving Face

For Teachers 6th - 12th
Students research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.

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