Curated OER
US Geography: The Midwest
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
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“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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Pitching Patriotism
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
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The Who, What, and Y of Design
Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.
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Sex, Guise, and Video Games
Students examine the portrayal of women in action-adventure video games and in other forms of entertainment to assess whether or not these portrayals perpetuate positive images of women in today's world. They develop new female video...
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GUNS AND MUSIC
Students examine the role of the Advertising Standards Agency, the image of crime portrayed by some rap artists, the reality of crime, media influence, and society's influences on the media.
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Your Angle on the Story
Students review several articles on same current event, and then cover news issues themselves while assuming secret identities of various individuals who have vested interests in issue. Students write newspaper articles from these...
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Music Favorites and Place Value
Fourth graders view CD ads and create a chart about an imaginary CD purchase. For this CD lesson, 4th graders calculate various cost connected with the CD's at the regular price and on sale. Students write a paragraph about...
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The Clone Age
Young scholars relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.
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Tense Consistency Exercise 2
For this tense consistency worksheet, students are given the beginnings to ten sentences along with a tense in which they must complete the sentence.
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No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
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Propaganda Techniques
Students recognize and separate various techniques of propaganda. In this propaganda lesson, students read a handout about the various types of propaganda and how it is used ina political campaign.
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Magazine Mosaics
Students create their own mosaic from magazine pieces and cut outs. In this art lesson, students discuss advertising inside of magazines and what ads are the most effective.
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Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
Learning to Give
Closing Ceremonies
Promote volunteerism in your art or writing classes. In this service learning lesson plan, middle schoolers create promotional materials that include photographs and newspaper articles based on their personal service experiences in local...
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Advertisement Storyboard
Students create a storyboard for an advertisement. For this advertisement lesson, students view different advertisement techniques and how to storyboard before they create an advertisement storyboard for a product.
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Understanding Propaganda Throughout History
The exploration of propaganda can provide a motivating way for students to learn about history.
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The Eyes Have It
Students explore the health risks associated with wearing decorative contact lenses. They research other cosmetic modes of expression that can pose health risks and debate whether these practices should remain legal.
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Genetically Engineered Food AD
Students examine various genetically engineered foods by lecture and library research. They are then placed in groups of two to produce their ad and make a presentation on a food they have developed.
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Is the Internet A Web Of Deceit?
Students become more savvy Web surfers by evaluating the various elements of a Web site to determine its credibility. They conduct a two-part investigation of a Web site, focusing on how one determines if a Web site is credible in...
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Is All Well in Welfare?
Students explore current welfare reform issues and create plans of action to improve welfare reform laws in the United States. They predict what President Bush's "Working Towards Independence" welfare reform program might entail and...
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The Reel World
Students explore the ways in which the New York Times column 'Taking the Kids' analyzes whether or not current movies are appropriate for different ages of Students. They explore past articles from the column and create movie posters.
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Saving Face
Students research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.
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