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Scholastic

Narrative Writing

For Teachers 5th - 9th Standards
If you're looking to start a unit based around narrative writing, make sure to consider this resource while you're planning. This book covers five topics: writing personal narratives, writing narratives about others, writing...
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Unit Plan
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MENSA Education & Research Foundation

Media Literacy

For Teachers 4th - 9th Standards
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
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Lesson Plan
Roy Rosenzweig Center for History and New Media

Differences Among Colonial Regions

For Teachers 6th - 8th Standards
Classes look at and analyze primary source images to explore the differences between the colonial regions during the Revolutionary era. They break into groups to tackle each region and then present their findings to the class. A final...
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Lesson Plan
Curated OER

Quality Control at Kality Krunchers Dill Pickle Factory

For Teachers 9th - Higher Ed
In a hypothetical scenario, food chemists use titration to concoct a brine solution for producing the crunchiest pickles. They also analyze store-bought pickle juices. In addition to reinforcing titration techniques, the lesson requires...
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Lesson Plan
Curated OER

Expanded Images

For Teachers Pre-K - 12th
Allow your young artists to use their imagination with this fun art project! Cut out various images from a magazine to be the spark to your artists' creativity. Have them glue an image onto a piece of paper, then draw a backdrop to go...
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Lesson Plan
Curated OER

Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome

For Teachers 9th - 12th
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
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Lesson Plan
C-SPAN

What Makes a Good Campaign Ad?- Advertisement Analysis

For Teachers 6th - 12th Standards
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
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Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Lesson Plan
Curated OER

Consumerism

For Teachers 6th - 12th
Students examine the techniques that companies use to sell their products.  In this consumerism instructional activity students create an ad for a company and create a handcrafted butterfly. 
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Worksheet
Curated OER

Are Antismoking Ads Effective?

For Students 9th - 12th
Are the anti-smoking ads put out by the federal government effective? This question is posed to your critical thinkers. They'll read excerpts from a New York Times article and then compose thoughtful blog responses to four related...
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Lesson Plan
Curated OER

The Art of Advertising

For Teachers 7th - 12th
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
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Lesson Plan
Curated OER

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Young scholars examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
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Activity
Curated OER

Consumerism Scavenger Hunt

For Teachers 5th - 6th
In this social studies instructional activity, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the...
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Lesson Plan
Curated OER

Pet Pellets

For Teachers 3rd - 12th
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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Lesson Plan
Curated OER

The Portrayal of Women in Media

For Teachers 7th - 9th
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
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Worksheet
Curated OER

Passive Voice Exercises

For Students 7th - 12th
Strengthen understanding of grammar and syntax with this task. First, grammarians identify the active and passive voices, then they rewrite individual sentences to be in the active voice before manipulating an entire paragraph. Great...
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Worksheet
Curated OER

Passive Voice Exercises

For Students 7th - 9th
What is the difference between the active voice and the passive voice? Focus on the latter with your middle schoolers to help them strengthen their writing. First, they identify which sentences are written in the passive. Then, they...
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Lesson Plan
Alabama Department of Archives and History

Alabama's Secession in 1861: Embraced with Joy and Great Confidence. Why?

For Teachers 9th - 12th Standards
From December 20, 1860 to June 8, 1861, eleven states seceded from the Union. Alabama seceded on January 11, 1861. Why did so many white Alabamians want to secede? Why did they believe the South could win the war? These are the essential...
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Lesson Plan
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Practical Money Skills

Protecting Your Money

For Teachers 6th - 12th
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson plan about consumer rights. They review laws that keep consumers safe from faulty claims and...
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Lesson Plan
Curated OER

Advertising sales

For Teachers 9th - 12th
Learners examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Worksheet
Curated OER

Advertising Conversation

For Students 4th - 8th
Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...
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Lesson Plan
Carolina K-12

Propaganda, Spin and Soundbite Politics

For Students 8th - 12th
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
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Lesson Plan
Curated OER

Local Motives

For Teachers 6th - 12th
Investigate current local elections across the United States with this New York Times reading lesson. Using informational text, middle and high schoolers research local elections and create their own news reports about what they...
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Worksheet
Curated OER

#1639. Advertising Age: Using the Internet

For Students 9th - 12th
The ten questions included on this worksheet are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar with the...

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