Lesson Plan
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Phenomenology Lesson Plan #3: Content Part 2

For Teachers 9th - 12th
Students examine magazine advertisements to identify how the product is being sold to the consumer. They work together in groups to respond to ads and explain why they are successful.
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ESOL COnsumer Education

For Teachers Higher Ed
Students discuss the importance of saving money by shopping sales and reading advertisements. They share personal practices with comparison shopping to save money then complet "Shopping" activity.
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Tuck Everlasting and Economic Decision-Making

For Teachers 6th
Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...
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To Arms!: Recruitment of Civil War Officers

For Teachers 6th - 8th
Students read and compare two Civil War recruitment advertisements from different years in the war. They decide how people's feelings about the war may have changed over the years by examining the tone of the advertisements.
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Toy Planet

For Teachers 4th - 6th
Learners design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
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Thank You, Mr. Edison

For Teachers 7th - 12th
Students read a letter to Thomas Edison and search for advertisements of the period. They review primary sources and photographs of items made available in the 1920's. They interact on the American Memory Collection website.
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Unifying Unlike Denominators

For Teachers 9th - 11th
Pupils play roll of fictional radio disk jockeys. They allocate their daily program time into fractional time slots for the playing of specified catagories of music and commercial advertisements.
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Social Studies Newspaper

For Teachers 12th
Twelfth graders decide on a topic and write a whole newspaper on that topic. The newpaper also needs to include illustrations and advertisements.
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The Story of Hot Springs, 1500-1900 AD

For Teachers 7th - 8th
Students study the geology and hydrology of Arkansas hot springs and how they contributed to the development of the city of Hot Springs. They create advertisements for the city of Hot Springs and the therapeutic effects of the waters.
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MFL: Dangerous Driving

For Teachers 7th - 9th
Students discuss why speed limits are important for safety of others. They examine public advertisements aimed at reducing the amount of deaths on the road. They read an article about traffic accidents and answer questions. They write an...
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Reservoir Activity

For Teachers 6th - 9th
Young scholars research the economic importance of the major reservoirs in Illinois. In groups, they manage a budget for one of the lakes to promote tourism in the area. They also work together to create advertisements.
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Consumerism and the Consumer Society

For Teachers 9th - 12th
Learners read an article titled "How Much Is Enough?" by Alan Durning. They work in small groups to summarize the author's main point for each paragraph and then identify and discuss further questions they may have in response to the...
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EARLY COLORADO ADVERTISING

For Teachers 4th - 12th
Students investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.
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Listerine: False & Misleading Claims

For Teachers 10th - 12th
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
Worksheet
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Ads Are Everywhere

For Students 5th - 6th
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
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Behind the Ad: The Process of Producing a Political Commerical

For Teachers 9th - 12th
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
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What Difference Does it Make How Old I Am?

For Teachers 11th - 12th
Students identify subtle messages advertisers send (often unintentionally) about age in the course of trying to sell products; to analyze the consequences, both positive and negative, those messages have on the American audience; to...
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Kinder Bakeshop

For Teachers K
Students create a bakery where they sell cookies for a week. Students identify and interpret how to make their own money and deposit it into their bank accounts. Students also identify how to withdraw money from these accounts in order...
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How Advertising Works

For Teachers 5th
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
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Is the Price Right?

For Teachers 6th - 9th
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
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Don't Throw Away That Junk Mail!

For Teachers 4th
Fourth graders study junk mail to learn the techniques that advertisers use to attract and hold a person's attention.
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Township and Range in the Wild West

For Teachers 9th - 12th
Students explore how the township and range system is designed and read. They create real estate advertisements utilizing maps and the township and range system.
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Children's Rights

For Teachers 4th - 6th
Students research studenT rights in democratic and non-democratic societies. They create group projects such as advertisements and posters, which demonstrate their awareness of civic involvement.
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Images in Action

For Teachers 7th - 12th
Students explore the concept of tolerance as variety of images and words are probed for expressions of misinformation and stereotyping. Advertisements, textbooks, public monuments, historical markers, TV shows, Web sites, logos and...

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