Students review several articles on same current event, and then cover news issues themselves while assuming secret identities of various individuals who have vested interests in issue. Students write newspaper articles from these...

Fourth graders view CD ads and create a chart about an imaginary CD purchase.  In this CD lesson, 4th graders calculate various cost connected with the CD's at the regular price and on sale. Students write a paragraph about the...

Students relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.

Fourth graders become conscientious consumers. For this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.

In this tense consistency instructional activity, students are given the beginnings to ten sentences along with a tense in which they must complete the sentence.

Students create an advertisement to convince children to stay away from tobacco products. For this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...

Promote volunteerism in your art or writing classes. In this service learning instructional activity, middle schoolers create promotional materials that include photographs and newspaper articles based on their personal service...

Students recognize and separate various techniques of propaganda.  In this propaganda lesson, students read a handout about the various types of propaganda and how it is used ina political campaign.

  Students create their own mosaic from magazine pieces and cut outs.  In this art instructional activity, students discuss advertising inside of magazines and what ads are the most effective.   

Students create a storyboard for an advertisement. For this advertisement lesson, students view different advertisement techniques and how to storyboard before they create an advertisement storyboard for a product.

Students explore the health risks associated with wearing decorative contact lenses. They research other cosmetic modes of expression that can pose health risks and debate whether these practices should remain legal.

Students examine various genetically engineered foods by lecture and library research. They are then placed in groups of two to produce their ad and make a presentation on a food they have developed.

Young scholars become more savvy Web surfers by evaluating the various elements of a Web site to determine its credibility. They conduct a two-part investigation of a Web site, focusing on how one determines if a Web site is credible in...

Students explore current welfare reform issues and create plans of action to improve welfare reform laws in the United States. They predict what President Bush's "Working Towards Independence" welfare reform program might entail and...

Learners explore the ways in which the New York Times column 'Taking the Kids' analyzes whether or not current movies are appropriate for different ages of Students. They explore past articles from the column and create movie posters.

Students research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.

Students improve their' writing by incorporating photography into descriptive and narrative writing exercises. They write descriptions of various professional photographic collections. Later they use their own and other classmates'.

Students identify, analyze and explain examples of politcal satire. They discuss the role of political satire in the democratic process and create and present examples of political satire.

Students consider products that provide protection from sunburn and other negative effects of the sun's ultraviolet rays. They develop or improve upon sun-screening products that are meant to provide protection for populations at risk...

Students explore the history of the foods of different ethnic groups and the significance of these foods in perpetuating culture.

High schoolers examine propaganda and media bias and explore a variety of banned and challenged books. Following this, students choose a side of the censorship issue and support their position by developing an ad campaign about the...

Students discuss various volunteer activities and read how New York City organizes its volunteer efforts. They create their own databases compiling volunteer opportunities and write reflective essays on how volunteers help their...

Class members gather information on different brands of athletic shoes to determine which is the best buy. They identify a toy they would like to buy, and gather comparative information from a store, a catalog, and three websites.