Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
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Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson plan, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate...
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Talk Back
Young scholars study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
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Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
National Endowment for the Humanities
Revolution '67, Lesson 2: What Happened in July 1967? How Do We Know?
Even in a world in which dozens of participants and curious onlookers record every controversial event, the basic facts of what happened are often in dispute. Revolution '67, Lesson 2 explores 1967 Newark, New Jersey using an examination...
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Bottled Water Ban
Convenience, taste, portability ... what's not to love about bottled water? Apparently, a lot. Scholars analyze the four main arguments supporting and opposing the sale of bottled water. They explore the health, environmental, and...
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Intermediate Sentence Completion Exercise 36
In this online interactive grammar skills worksheet, students examine 10 sentences that are missing words and select the appropriate words to complete each of the sentences and match them to the sentences. Student answers are...
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Mall
In this reading comprehension learning exercise, students read a short text about shopping malls. Students answer one multiple choice question.
Curated OER
Breaking News English: Alternative Medicine
For this alternative medicine worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions,...
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Breaking News English: Luxury Goods
In this luxury goods worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
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Breaking English News: Children Into Computers Younger Than Ever
In this ESL/ELL reading and listening comprehension worksheet, students read or listen to an article entitled, "Children Into Computers Younger Than Ever." They complete discussion activities, and matching, true or false, fill in the...
Curated OER
Setting Up Shop
Seventh graders investigate what goes in to starting a retail store. In this business economics lesson, 7th graders brainstorm products they would like to sell and use magazines, newspapers and real estate listings to bring their store...
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BBC Learning English, Vocabulary (People)
In this vocabulary activity, students match terms for people with the corresponding definition. The terms are found in multiple sections of the Working Abroad series from the BBC web site.
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To Be or Not to Be
Students gather information about setting goals through a variety of activities. In this setting goals instructional activity, students view a PowerPoint that explains the outcomes of the project, take notes, interview a local business...