Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students...
Curated OER
Persuasive Language
Pupils read a persuasive story study persuasive language. They then write a 50-word online advertisement for a target audience to try and sell an unusual item to a targeted audience.
Curated OER
Making Choices about Tobacco Use
Students examine the dangers associated with smoking. In groups, they discuss what it means to be addicted to a drug and how the media influences our decisions. After watching excerpts of films, they identify the use of smoking and the...
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Curated OER
Presidential Election 2004: Analyzing the Attack Ads
Pupils view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.
Curated OER
Lesson Plan 4: Political Advertising
Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...
Curated OER
Diabetes
Students identify community cultural practices that enrich or challenge health behaviors. Students evaluate television commercials for their effects on health and initiate a survey of cultural and media influences that might affect health.
Curated OER
Animal Farm Lesson Plans
In the novel "Animal Farm" students explore persuasion and the art of propaganda through the media and advertisements.
Curated OER
Commercials...What Are They Saying?
Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
Curated OER
Censorship in the Classroom: Understanding Controversial Issues
Students examine propaganda and media bias and explore a variety of banned and challenged books. Following this, students choose a side of the censorship issue and support their position by developing an ad campaign about the banned book...
Curated OER
Time is In
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
Curated OER
Magazine Ads and You, the Teenager
Middle schoolers become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
Curated OER
Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
Curated OER
Government Lesson Plan: Lesson Plan 4
Students analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election.
Curated OER
Are You Plugged In?
Students develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
PLS 3rd Learning
Priceless
The message that buying things brings happiness is everywhere. Teenagers are not immune to this marketing strategy and benefit from reflecting on the relentless pressure to spend. This exercise invites young adults to consider the value...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and...
Curated OER
"The Father of Lavish Advertising": P.T. Barnum
Students examine the life and work of P.T. Barnum. They discover his advertising techniques and business practices. They examine his use of people with disabilities for amusement.
Curated OER
The Economics of Voting
Pupils examine the voting behavior of people during a presidential election to determine costs and the benefits of voting and how this behavior is influenced by incentives.
Curated OER
What's Real And What's Not? Assessing Refugee Facts And Myths
Students examine language used in media to describe refugees, and identify how and why myths and misnomers are spread as facts.
Students then identify where refugees go and countries that support them.
Curated OER
Who Participates? Identifying Diversity
Students listen to sound bite of producer/director Nick Giannopoulos, and discuss issue of stereotypical portrayals of cultural groups presented in the media. Students then use questionnaires and view popular television shows to observe...
PBS
Stories of Painkiller Addiction: Prescription Drug Abuse Awareness Campaign
The I-STOP law was designed to regulate the distribution and tracking of prescription drugs. After reading an article about its signing and implementation, middle and high schoolers work together to come up with their own ideas for an...