The Wall Street Journal
Dressing the Part
Two founders speak about venture-backed fashion and outfitting millennials for work and play.
The Wall Street Journal
Big Food, Big Dilemma
Packaged-food companies have to keep up with fast-changing consumer tastes. If they don't, startups can gobble up market share. A look at the race.
The Wall Street Journal
Instacart's Fidji Simo on Changing Face of Online Grocery Delivery
The grocery-delivery service's CEO looks ahead to the company's post-pandemic future and discusses Instacart's digital-ad push and its $350 million Caper AI "smart cart" acquisition.
The Business Professor
Marketing - What is a Perceptual Map
This Video Explains Marketing - What is a Perceptual Map
The Wall Street Journal
Redefining the Runway
The designer who has dressed Lady Gaga, Michelle Obama and Meghan Markle dives into his philosophy for making women feel powerful in what they wear. Hear his view of fashion in the future.
Curated Video
Birchbox Founders' Discuss The Process of Founding and Scaling Up their Business
The video is a retrospective discussion by the founders of Birchbox, a popular online subscription service for beauty products. The founders, two Business School students Haley and Katia, explain their initial inspiration for Birchbox,...
The Wall Street Journal
The Outlook
Companies have spent the past few years talking about having a purpose that goes beyond increasing shareholder value. The Covid-19 pandemic took hold LVMH Moët Hennessy Louis Vuitton was one of the first to take action.
All In One Social Media
Why Use Instagram For Business?
Why Use Instagram For Business? // Instagram can be a very powerful tool when trying to establish your brand and hook in new clients. Instagram is a very visual platforms so you need to make sure you STAND OUT and catch their eye while...
Economics Explained
Does Tesla Deserve to be The World's Most Valuable Automaker?: The Tesla Empire
Tesla is today the most valuable automaker in the world by market capitalization beating out industry giants like General Motors, Ford, Volkswagen group, and even Toyota. It has achieved this impressive feet despite a short operating...
Economics Explained
The Multi-Billion Dollar Industry You've Never Heard Of
The market for alternative investments has been a really exciting field in recent years, with everything from bitcoins, to beanie babies being touted as the next must-have to outperform the boring old stock market. Now some of these...
Curated Video
REST API Automation Testing from Scratch - REST Assured Java - Resolving Merge Conflicts with Git
This video explains how to resolve merge conflicts with Git. This clip is from the chapter "Understanding the Git Version Control System" of the series "REST API Automation Testing from Scratch - REST Assured Java".This section explains...
The Wall Street Journal
The Future for Food Makers
Kraft Heinz CEO Miguel Patricio and Carlos Abrams-Rivera, the consumer goods giant's North America Zone president, discuss their challenges and new strategic plans for adapting to changing economic forces and keeping up with competition.
The Guardian
Six packs, success and solitude: men in the media
Guardian journalist Iman Amrani looks at how images of men in advertising and the media may be negatively affecting how men see themselves. While campaigns targeted at women have changed hugely in the past 20 years – with campaigns such...
Bill Carmody
Managing Product Mix: Strategies for Growth and Differentiation
This video discusses the importance of managing product mix and the strategies involved. It provides valuable insights for companies looking to optimize their product offerings and maximize their success in the market.
PBS
How Did Makeup Ads Go From Style to Science?
When did makeup ads become less about beauty and more about science? And is that science even legitimate? Or is it just another ploy by the $445 billion cosmetics industry to get you to buy more products? This week Danielle digs into the...
Brainwaves Video Anthology
Jim Lecinski - Teachers Make a Difference - D. Sudharshan
Jim Lecinski is a Clinical Associate Professor of Marketing at Kellogg where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy. He also teaches the core marketing course in Kellogg’s MBAi program. Prior to...
AllTime 10s
10 Shocking Subliminal Messages Hidden In Commercials
We all hate sitting through adverts. But did you know you might have seen some subliminal adverts without even realising it? From hidden dollars in KFC to sexy ice cream, here are 10 Shocking Subliminal Messages Hidden In Adverts'
The Wall Street Journal
Creativity at the Pace of Culture
Ryan Reynolds isn’t just an actor and producer, he’s also a marketing maverick. During the Cannes Lion Festival of Creativity he spoke at Journal House about his recent creative agency merger and how creativity has been impacted by the...
The Wall Street Journal
Katie Sturino on Building a Beauty Empire and Championing Inclusivity
The founder and CEO of Megababe explains why she's determined to create products that break taboos, and weighs in on how social media can challenge and redefine beauty standards.
The Wall Street Journal
Campbell Soup CEO Mark Clouse on the Future of Big Brands
As consumers return to the perceived safety of staples and packaged foods during the pandemic, Mark Clouse, president and CEO of Campbell Soup Co., discusses whether the pandemic has triggered a revival for big brands.
TMW Media
ChangeMakers Eunice Olumide – Creating Sustainability in Fashion and Textiles
ChangeMakers Eunice Olumide – Creating Sustainability in Fashion and Textiles
Curated Video
Promotion in Marketing: Understanding the Importance of Branding and Advertising
This is a lecture presentation on the topic of promotion, which is the third P in the Seven P's of the marketing mix. The video discusses the importance of branding and advertising, and provides examples of how companies such as Nike use...