{"page":"\n\n
\n
\n
\n
\n
\n\nVideo\n
\n

\nBirchbox Founders' Discuss The Process of Founding and Scaling Up their Business\n

\n
\n
\nGet Free Access for 10 Days!\n
\n
\n
\n
\n
\n
×
\n\n\n
\n\nPublisher:\n\nCurated Video\n\n\n
\n
\nThe video is a retrospective discussion by the founders of Birchbox, a popular online subscription service for beauty products. The founders, two Business School students Haley and Katia, explain their initial inspiration for Birchbox,...\nThe video is a retrospective discussion by the founders of Birchbox, a popular online subscription service for beauty products. The founders, two Business School students Haley and Katia, explain their initial inspiration for Birchbox, how they started small and tested the idea with 200 customers and eight partnering brands, and how they grew the company into a successful business with over a million subscribers. They discuss how they had to change the traditional sampling behavior of the beauty industry by offering a new online platform, and how they acquired customers through various tactics like targeting fashion magazines, beauty blogging forums, and social media. They also emphasize the importance of loving the idea and concept behind a business model for long-term success.\n
\n
\n\n
\n
\n
\n
\n

Resource Details

\n
\n
\n
\n
Curator Rating
\n
\n
\n
\n
\n
\n
Educator Rating
Not yet Rated
\n
\n
\n
\n
\n
Media Length
\n
6:32
\n
\n
\n
\n
\n
Grade
Higher Ed
\n
\n
\n
\n
\n
Subjects
Social Studies & History
3 more...
\n
\n
\n
\n
\n
Media Type
Instructional Videos
\n
\n
\n
\n
\n
Source:
\n
\nEntrepreneurship Education by TeleTime\n\n
\n
\n
\n
\n
\n
Date
\n
2017
\n
\n
\n
\n
\n\n
Language
English
\n
\n
\n
\n
\n
Audiences
For Teacher Use
2 more...
\n
\n
\n
\n
\n
Usage Permissions
Fine Print: Educational Use
\n
\n
\n
\n
\n
\n

Additional Materials

\n
\n\nSign in or Join Now
\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
\n
\n\nSign in or Join Now
\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview\n
\n
\n
\n

Concepts

\n
\n
business, ethics, marketing, entrepreneurs, fashion, industry, time, work
\n
\n\n\n
\n
\n
\n
\n

Additional Tags

\n
\n
founders, entrepreneurship, case, studies, practices, planning, financing, women, beauty, cosmetics, young, beauty products, amazing product, beauty industry, business model, started, talking, concept, idea, months, brands, haley, birchbox, month, people, wanted, talked, friends, understand, make, launch, grow, coming, steps, email
\n
\n\n\n
\n
\n
\n
\n

Classroom Considerations

\n
Video is ad-free
\n
\n
\n

Educator Ratings

\n
\n
\n
\n
\n
\n\nShow resource details\n
\n
\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Birchbox Founders' Discuss The Process of Founding and Scaling Up their Business\" href=\"/subscription/new\">\"Birchbox\n\n
\n
\n
\n\n\n\n"}