When developing our ads we need to decide what we want our ads to do. Do we want them to get people to buy, do we want to let people know about our existence, do we want to change people's perspectives? There is a lot we need to consider...

When looking at your advertising campaign there are a number of issues you must deal with. This video looks at some basics in determining your advertising budget for your ad campaign, Copyright Mark Wolters 2020 #marketing #advertising...

Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign:

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I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how to prepare a...

Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.

This video provides an overview of the marketing mix, which consists of seven P's: product, price, promotion, place, people, process, and physical environment. The video explains each of the seven factors and how they interact with each...

Disabled child models help to challenge perceptions