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\nOverview of the Marketing Mix and Its Influences\n

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\nThis video provides an overview of the marketing mix, which consists of seven P's: product, price, promotion, place, people, process, and physical environment. The video explains each of the seven factors and how they interact with each...\nThis video provides an overview of the marketing mix, which consists of seven P's: product, price, promotion, place, people, process, and physical environment. The video explains each of the seven factors and how they interact with each other to create the marketing mix. The video also explores the influences on the marketing mix, including finance, technology, market research, and other factors. The presenter provides examples of companies and their marketing mix strategies, including Steinway and Sons, Coca-Cola, and UK supermarkets.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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12:26
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Grade
Higher Ed
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Subjects
Social Studies & History
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2018
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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business, marketing, market research, work
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Additional Tags

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a-level, section, 2.2.1, overview, of, the, mix, physical environment, advertising campaign, competitive advantage, lower cost, consumer perceptions, consumer loyalty, marketing mix, market share, mass market, long time, work hard, company cash, people process, product price, market, company, affect, technological, people, price, place, ways, customers, quality, product
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Overview of the Marketing Mix and Its Influences\" href=\"/subscription/new\">\"Overview\n\n
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