Negative campaigns—or campaigns that work by painting opposing candidates in a negative light—have been used for decades. But today, thanks to information that can be gained from social media, these campaigns may be even more effective...

Today we’re going to talk about recommender systems which form the backbone of so much of the content we see online from video recommendations on YouTube and Netflix to ads we see on Facebook, Twitter, and well, everywhere else. We’ll...

This video emphasizes the importance of critically analyzing media messages by looking beyond the surface content to uncover the true intentions, biases, and implications. It guides viewers to consider the source of the message, how it...

When the line between advertisements and journalism becomes blurred.

The 2019 Super Bowl featured some AI-focused ads! But how accurate were they?

Today we're going over 25 Super Bowl signs in American Sign Language. Equip yourself with a few extra signs before your next big game. These signs are not only good for the super bowl, but really anything and everything to do with...

Introduce and define the concept of unsupervised learning

We all hate sitting through adverts. But did you know you might have seen some subliminal adverts without even realising it? From hidden dollars in KFC to sexy ice cream, here are 10 Shocking Subliminal Messages Hidden In Adverts'

Ever seen something while you're out shopping that absolutely must have, but you don't know why? Well it all comes down to clever advertising. From psychological priming to staring mascots, here's 10 Advertising Tricks That Actually Make...

When you think of Christmas you tend to think of family together and presents under the tree. You maybe don't think of horrifying creatures and human sacrifice.

The government is proposing a ban on vape ads anywhere kids can see them and mandatory health warnings on vaping products. Health experts say the new rules don’t go far enough.

Advertisers embrace diversity in a big way these days. But inside advertising agencies, there's a type of blatant discrimination going on: ageism. It's rife in the communications business as a whole, and a growing number of older...

By purchasing local television airtime in top markets during the Halftime Show, the parent company of Yellow Tail wine is able to reach 90 percent of the Super Bowl audience without a national ad buy. Iain Douglas, CMO of Deutsch Family...

Old Spice has been around since the early 1900s, but how has the brand been able to stay current with a new generation? Their successful marketing campaigns have become legend, leading to a massive increase in sales.

The website for spirits enthusiasts wants to be the premier source for all things booze, and since company's founding in 2014, it has advised millennials on what and where to drink, as well as how to mix the latest concoctions. CEO Adam...

Even a $5 billion fine couldn't slow down Google. Parent company Alphabet adjusted Q2 earnings and revenue better than analysts expected Monday, with ad sales rising almost 25 percent from last year. Max Cherney, Tech Reporter at...

Hulu has grown its subscriber base to 20 million users in the United States. Cheddar's Jon Steinberg spoke with Hulu SVP and Head of Advertising Peter Naylor at the Cannes Lions International Festival of Creativity about the role of...

Viacom is planning to announce a significant round of layoffs this week, Cheddar has learned.

Viacom is planning to announce a significant round of layoffs this week, Cheddar has learned. The exact number of cuts is unclear, but the layoffs will affect dozens of employees.

Facebook CEO outlines coming changes after alleged U.S. election interference by Russia

FOX News has come under increasing pressure to release Bill O'Reilly, over allegations of sexual harassment. Media Matters joined Cheddar to discuss why O'Reilly's ad rates won't recover.

Wednesday was a bad day for advertisements as both Pepsi and Nivea pulled ads that drew the wrong kind of attention from potential consumers

Laurence Bernstein, managing partner, Protean Strategies, on brands protecting themselves by pulling ads away from controversy

Peter Daboll, CEO of Ace Metrix, on Facebook's new way around ad blockers