{"page":"<link rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" />\n<link rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" />\n<div data-title='10 Advertising Tricks That Have You Fooled!' data-url='/boclips/videos/5c54da3dd8eafeecae22433d' data-video-url='/boclips/videos/5c54da3dd8eafeecae22433d' id='bo_player_modal'>\n<div class='boclips-resource-page modal-dialog panel-container'>\n<div class='react-notifications-root'></div>\n<div class='rp-header'>\n<div class='rp-type'>\n<i aria-hidden='true' class='fai fa-regular fa-circle-play'></i>\nVideo\n</div>\n<h1 class='rp-title' id='video-title'>\n10 Advertising Tricks That Have You Fooled!\n</h1>\n<div class='rp-actions'>\n<div class='mr-1'>\n<a class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"><span><span>Get Free Access</span><span class=\"\"> for 10 Days</span><span>!</span></span></a>\n</div>\n</div>\n</div>\n<div class='rp-body'>\n<div class='rp-info'>\n<div aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'>&times;</div>\n<i aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'></i>\n<i aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'></i>\n<div class='rp-rating'>\n<span class='resource-pool'>\n<span class='pool-label'>Publisher:</span>\n<span class='pool-name'>\n<span class='text'><a data-publisher-id=\"30355036\" href=\"/search?publisher_ids%5B%5D=30355036\">AllTime 10s</a></span>\n</span>\n</span>\n</div>\n<div class='rp-description'>\n<span class='short-description'>Ever seen something while you're out shopping that absolutely must have, but you don't know why? Well it all comes down to clever advertising. From psychological priming to staring mascots, here's 10 Advertising Tricks That Actually Make...</span>\n<span class='full-description hide'>Ever seen something while you're out shopping that absolutely must have, but you don't know why? Well it all comes down to clever advertising. From psychological priming to staring mascots, here's 10 Advertising Tricks That Actually Make You Buy Stuff.</span>\n</div>\n<div class='action-container flex justify-between'>\n<button aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'>\n<i class='fai fa-solid fa-align-left'></i>\n<span id='read_more'>Read More</span>\n</button>\n<div class='rp-report'>\n</div>\n</div>\n<div aria-labelledby='resource-details-heading' class='rp-info-section'>\n<h2 class='title' id='resource-details-heading'>Resource Details</h2>\n<div class='rp-resource-details clearfix'>\n<div class='detail'>\n<dl>\n<dt>Curator Rating</dt>\n<dd><span class=\"star-rating\" aria-label=\"4.0 out of 5 stars\" role=\"img\"><i class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"></i><i class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"></i><i class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"></i><i class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"></i><i class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"></i></span></dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt class=\"educator-rating-title\">Educator Rating</dt><dd><div class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=16079&amp;resourceable_type=Boclips%3A%3AVideoMetadata\"><span class=\"not-yet-rated\">Not yet Rated</span></div></dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Media Length</dt>\n<dd>11:41</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Grade</dt><dd title=\"Grade\">12th - Higher Ed</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Subjects</dt><dd><span><a href=\"/search?grade_ids%5B%5D=258&amp;grade_ids%5B%5D=259&amp;search_tab_id=1&amp;subject_ids%5B%5D=365223\">Visual &amp; Performing Arts</a></span></dd><dd class=\"text-muted\"><i class=\"fa-solid fa-lock mr5\"></i>10 more...</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Media Type</dt><dd><span><a href=\"/search?grade_ids%5B%5D=258&amp;grade_ids%5B%5D=259&amp;search_tab_id=2&amp;type_ids%5B%5D=4543647\">Instructional Videos</a></span></dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Source:</dt>\n<div class='preview-source' data-animation='true' data-boundary='.rp-info' data-container='.rp-resource-details' data-html='false' data-title='Discover Top 10 videos spanning Science, History, Pop Culture and more, with a winning combination of investigative research and stunningly creative visuals.' data-trigger='hover focus'>\n<span>AllTime 10s</span>\n<i aria-hidden='true' class='fa-solid fa-circle-info channel-tooltip-icon' id='channel-tooltip'></i>\n</div>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Date</dt>\n<dd>2017</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<i aria-hidden='true' class='fai fa-solid fa-language'></i>\n<dt>Language</dt><dd>English</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Audiences</dt><dd><span><a href=\"/search?audience_ids%5B%5D=371079&amp;grade_ids%5B%5D=258&amp;grade_ids%5B%5D=259&amp;search_tab_id=1\">For Teacher Use</a></span></dd><dd class=\"text-muted\"><i class=\"fa-solid fa-lock mr5\"></i>2 more...</dd>\n</dl>\n</div>\n<div class='detail'>\n<dl>\n<dt>Usage Permissions</dt><dd>Fine Print: Educational Use</dd>\n</dl>\n</div>\n</div>\n</div>\n<div aria-labelledby='additional-materials-heading' class='rp-info-section'>\n<h2 class='title' id='additional-materials-heading'>Additional Materials</h2>\n<div class='additional-material'>\n<i aria-hidden='true' class='fai fa-solid fa-lock'></i>\n<a class=\"text-muted\" title=\"Video Transcript\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"<div class=&quot;text-center py-2&quot;><a class=&quot;bold&quot; href=&quot;/auth/users/sign_in&quot;>Sign in</a> or <a class=&quot;bold text-danger&quot; data-posthog-event=&quot;Signup: LP Signup Activity&quot; data-posthog-location=&quot;body_link_boclips&quot; data-remote=&quot;true&quot; href=&quot;/subscription/new&quot;>Join Now</a></div>\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript</a>\n</div>\n<div class='additional-material'>\n<i aria-hidden='true' class='fai fa-solid fa-lock'></i>\n<a class=\"text-muted\" title=\"Video Preview\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"<div class=&quot;text-center py-2&quot;><a class=&quot;bold&quot; href=&quot;/auth/users/sign_in&quot;>Sign in</a> or <a class=&quot;bold text-danger&quot; data-posthog-event=&quot;Signup: LP Signup Activity&quot; data-posthog-location=&quot;body_link_boclips&quot; data-remote=&quot;true&quot; href=&quot;/subscription/new&quot;>Join Now</a></div>\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Preview</a>\n</div>\n</div>\n<div aria-labelledby='concepts-heading' class='rp-info-section'>\n<h2 class='title' id='concepts-heading'>Concepts</h2>\n<div class='clearfix'>\n<div class='details-list concepts' data-identifier='Boclips::VideoDecorator5c54da3dd8eafeecae22433d' data-type='concepts'>time, shopping, advertising, cereal, marketing, facts, matter, food, selling</div>\n<div class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator5c54da3dd8eafeecae22433d'>\n<button aria-expanded='false' class='more btn-link' type='button'>\n<span>Show More</span>\n<i aria-hidden='true' class='fa-solid fa-caret-down ml5'></i>\n</button>\n<button aria-expanded='true' class='less btn-link' style='display: none;' type='button'>\n<span>Show Less</span>\n<i aria-hidden='true' class='fa-solid fa-caret-up ml5'></i>\n</button>\n</div>\n</div>\n</div>\n<div aria-labelledby='additional-tags-heading' class='rp-info-section'>\n<h2 class='title' id='additional-tags-heading'>Additional Tags</h2>\n<div class='clearfix'>\n<div class='details-list keyterms' data-identifier='Boclips::VideoDecorator5c54da3dd8eafeecae22433d' data-type='keyterms'>hell, alltime10s, studies, surprising, brain, science, turns, target, unbelievable, thoughts, subliminal, hard, kelloggs, idea, feel, price, tricks, served, decoy effect, iphone, people, ads, list, apple, chances, trix, mcdonalds, top 10, average, shown, foot in the door, cash, hidden, influence, study, decisions, buy stuff, video, priming, found, 10s, unconcious, make, mcdonald, brands, exposure, smoking</div>\n<div class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator5c54da3dd8eafeecae22433d'>\n<button aria-expanded='false' class='more btn-link' type='button'>\n<span>Show More</span>\n<i aria-hidden='true' class='fa-solid fa-caret-down ml5'></i>\n</button>\n<button aria-expanded='true' class='less btn-link' style='display: none;' type='button'>\n<span>Show Less</span>\n<i aria-hidden='true' class='fa-solid fa-caret-up ml5'></i>\n</button>\n</div>\n</div>\n</div>\n<div aria-labelledby='classroom-considerations-heading' class='rp-info-section'>\n<h2 class='title' id='classroom-considerations-heading'>Classroom Considerations</h2>\n<div class='classroom-considerations'><div class='fai fa-solid fa-bell'></div>Video is ad-free</div> \n</div>\n<div aria-labelledby='educator-ratings-heading' class='rp-info-section'>\n<h2 class='title sr-only' id='educator-ratings-heading'>Educator Ratings</h2>\n<div id=\"educator-ratings-root\"></div><div id=\"all-educator-ratings-root\"></div><div id=\"educator-rating-form-root\"></div>\n</div>\n</div>\n<div class='rp-resource'>\n<div aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'>\n<i class='fai fa-solid fa-align-left'></i>\nShow resource details\n</div>\n<div aria-label='Video player' class='player' id='player-wrapper' role='region'>\n<div class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'>\n<a class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"<div class=&quot;text-center py-2&quot;><a class=&quot;bold&quot; href=&quot;/auth/users/sign_in&quot;>Sign in</a> or <a class=&quot;bold text-danger&quot; data-posthog-event=&quot;Signup: LP Signup Activity&quot; data-posthog-location=&quot;body_link_boclips&quot; data-remote=&quot;true&quot; href=&quot;/subscription/new&quot;>Join Now</a></div>\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: 10 Advertising Tricks That Have You Fooled!\" href=\"/subscription/new\"><img class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"10 Advertising Tricks That Have You Fooled!\" title=\"10 Advertising Tricks That Have You Fooled!\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://statictemp.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://cdnapisec.kaltura.com/p/1776261/thumbnail/entry_id/1_g0f99j8a/width/250/vid_slices/3/vid_slice/1\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" />\n<span aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'>\n<i class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'></i>\n</span>\n</a></div>\n</div>\n</div>\n</div>\n</div>\n</div>\n"}