Pupil outcome: I can explain the risks of sharing online and how to identify if someone is trying to manipulate you into sharing online. Key learning points: - Being online can feel connecting and fun. - Sharing things online can be...

What is persuasion? Is it the same as forcing, manipulating, preaching to the choir, or is it something else? We'll define persuasion from a communication perspective, explain it's meaning, and show you how you see it in your everyday life.

In this video, the speaker discusses the three main goals of promotion in marketing: informing, persuading, and reminding. They explain that depending on the age of the product or brand, the market situation, and the level of...

Margaret Thatcher was a late 20th Century British politician and Prime Minister of the United Kingdom. She knew that ‘You may have to fight a battle more than once to win it.’ Salespeople know that you may need something like 7 contacts,...

As Project Managers, we need to influence and persuade without authority. What does that leave: just our personal presence and our words. Here are ten ways to use language so people listen, take note, and act on what you say. These tips...

It may sound contradictory, but sometimes, for influencing stakeholders, you need to start at the bottom! There's a paradoxical truth about stakeholder engagement. You know where the influence lies: at the top. Right? So you target your...

Mr. Griot reviews the elements of a memoir as he reviews the memoir "Augusta Rain: Secret Superhero." He also discusses making connections and author's purpose.

Before we get into the detail of techniques for Influencing and persuading, it’s important to acknowledge that they can be used for good or for ill. And that there is an ethical dimension to the methods you choose. So, lets look at the...

Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...

It may be that nobody ever makes a decision based solely on the facts. But they do need the facts and the reasons to justify their decision. Maybe to the people around them. Or perhaps just for themselves. As a result, we need to use...

Aren’t people impressed by expertise, jargon, science, and technical detail? Well, yes. And no. Let me explain why it pays to keep it short and simple when you want to influence or persuade.

Words have power. And some have a lot more power than others. Indeed, some have so little that they diminish the impact of the words around them. Knowing what words do and do not have power is important, if you want to use your language...

Humans feel a deep need to fit in, to conform. The harder the choice we face, the more we defer to others. I call this the ‘eight-out-of-ten-cat-owners’ effect. Psychologists call it Social Proof.

Daniel Pink is not a salesperson, but a skilled writer who specializes in anecdote-heavy popular business books. Pink believes that, and I quote: ‘Like it or not, we’re all in sales now’.

The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these...

You really do need to bring all of your influencing and persuasion skills to bear if you want to change someone’s mind. So, in this video, I’ll share my top ten tips.

Arguably, negotiation is a structured process where each party is influencing and persuading the other to get the outcome they desire. I think there's more to negotiation than this. But influencing and persuading are certainly a big part...

Before anyone will listen to your efforts to persuade them, they will first ask: ‘why should I listen to you?’ What they care about here is your ethos: your character.

This video showcases an important wildlife preservation project in Siberia, where a man named Angelo Darago uses a motorized hang glider to guide a flock of White Russian cranes on their dangerous journey to their wintering habitats in...

Persuasive Writing explains the purpose of persuasive writing and lists examples of focused, specific topics for persuasive writing.

This video discusses the components of an autobiography and how to critically read works in the genre.

Miss Palomine reviews entertaining, informative, and persuasive writing. She then shows the student examples of different kids of writing and asks the student to determine if the writing is entertaining, informative, or persuasive.

Miss Palomine explains to the student that aside from writing for entertainment and writing to provide information, there is a kind of writing called “persuasive writing.” She introduces persuasive writing by reading examples from three...

Author’s Purpose determines the importance of writing for purpose by reading passages and identifying the author’s purpose for writing.