{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Influencing Stakeholders: Start at the Bottom' data-url='/boclips/videos/65d5c7ee1b479b3a37c7ff58' data-video-url='/boclips/videos/65d5c7ee1b479b3a37c7ff58' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nInfluencing Stakeholders: Start at the Bottom\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eIt may sound contradictory, but sometimes, for influencing stakeholders, you need to start at the bottom!There's a paradoxical truth about stakeholder engagement. You know where the influence lies: at the top. Right?So you target your...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eIt may sound contradictory, but sometimes, for influencing stakeholders, you need to start at the bottom!\u003cbr/\u003e\u003cbr/\u003eThere's a paradoxical truth about stakeholder engagement. \u003cbr/\u003eYou know where the influence lies: at the top. \u003cbr/\u003eRight?\u003cbr/\u003e\u003cbr/\u003eSo you target your stakeholder engagement there. \u003cbr/\u003eWith the influential big hitters. But they are the people who have the least time for you, and most pride themselves on knowing their own mind.\u003cbr/\u003e\u003cbr/\u003eSo influencing stakeholders at the top of an organization is hard. \u003cbr/\u003eIt's especially hard when you are at the start of your career, and near the bottom. But even if you're not: even if you're at the top of your game and your organization... Influencing the top tier is hard.\u003cbr/\u003e\u003cbr/\u003eIn Praise of Low\u003cbr/\u003eSo, I'd like to make the case for focusing your stakeholder engagement and network building at the lower end of the organizations you work in and with.\u003cbr/\u003e\u003cbr/\u003eThis is not advice to abandon efforts to influence the top people. Rather, it's a case for balance.\u003cbr/\u003e\u003cbr/\u003eAre you at the top of your tree?\u003cbr/\u003eIf so, skip ahead. This advice is out of date for you. Look for: 'And when you reach the top, yourself...'\u003cbr/\u003e\u003cbr/\u003eIf you are still in the early stages of your career, then influencing senior people is hard. You want to be a big player, but who will truly want to hear from you. Instead, be smarter.\u003cbr/\u003e\u003cbr/\u003eSmart reason number 1\u003cbr/\u003eOften, the best way to influence senior people is through the people they trust. And they may well be more junior. \u003cbr/\u003e\u003cbr/\u003eSmart reason number 2\u003cbr/\u003eRising tides raise all boats. One thing is certain about your career. You will get older and so will the people around you. Build relationships with junior people and you can be sure some of them will be senior people one day. By then, you'll have their trust and their ear.\u003cbr/\u003e\u003cbr/\u003eAnd when you reach the top, yourself...\u003cbr/\u003eDon't get trapped into thinking you're so important that you only speak to other 'important people'. Everyone is important.\u003cbr/\u003e\u003cbr/\u003eBut there are two smart reasons to spread your engagement throughout the ranks and influence stakeholders at all levels.\u003cbr/\u003e\u003cbr/\u003eSmart reason number 3\u003cbr/\u003eSenior people have secrets. They are privy to confidential information. So they become well-practiced in being careful about what they say. It can be hard to learn the truth from the top tier. \u003cbr/\u003e\u003cbr/\u003eNow, people lower down the organization... They will be flattered by your attention. They will want to speak with you. If you take them seriously, they will reciprocate.\u003cbr/\u003e\u003cbr/\u003eSmart reason number 4\u003cbr/\u003eThe world is becoming less hierarchical. (At least across the European and US-influenced cultures.) If you want to influence change, you at least need support throughout an organization. Arguably, much change is led by the day-to-day behaviors of individual contributors.\u003cbr/\u003e\u003cbr/\u003eThese are the people to get to. A shift here, a change there. It all mounts up. There's no grand plan that dictates the shape of a mighty oak. Each new twig grows towards the light. Over years, those twigs will become branches. The shape emerges from thousands of small changes.\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"4.0 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=87498489\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Length\u003c/dt\u003e\n\u003cdd\u003e7:02\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003e10th - Higher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=256\u0026amp;grade_ids%5B%5D=257\u0026amp;grade_ids%5B%5D=258\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=1319782\"\u003eCareer \u0026amp; Technical Education\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e1 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=256\u0026amp;grade_ids%5B%5D=257\u0026amp;grade_ids%5B%5D=258\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543647\"\u003eInstructional Videos\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdiv class='preview-source' data-animation='true' data-boundary='.rp-info' data-container='.rp-resource-details' data-html='false' data-title='Online PM Courses gives you clear, practical Project Management knowledge, that is easy to understand and apply. 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