Curated Video
What is a USP? A Unique Selling Proposition
Rosser Reeves was an advertising executive who believed that an advertisement or commercial should show off the value of a product, not the cleverness of the ad’s copywriter. He crafted his ads around what he called the Unique Selling...
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Philip Kotler: The Father of Modern Marketing
People refer to Philip Kotler as the ‘father of modern marketing’. His contribution to marketing is vast and his ideas are foundational. What really stands out was his analytical approach to what was, before Kotler, a woolly and vague...
Curated Video
The Sales Process - a Summary of the 9 Step Selling Process
For some people, the idea of selling is scary, off-putting, even alarming. But, as a manager, you may sometimes be called upon to sell or help sell your organization’s products or services. But don’t worry. There is a straightforward...
Curated Video
Pre-Sales Activities [Sales Process Part 2 of 9]
You have prospects, but it would be foolish to dive in and try to sell to them immediately. You need to prepare, and this is where the three pre-sales activities come in.
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What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...
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What is a Customer Persona? ...or Buyer Persona or Marketing Persona
Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And...
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Henry Mintzberg's 4 plus 2 Organizational Types
In his 1979 book, The Structuring of Organizations, Henry Mintzberg classified organizational structures into four organizational types, depending on the complexity of the organization’s operations, and the pace of change it needs to...
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What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion?
The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.
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What is the Customer Journey? And How to Visualize it
To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step...
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Presenting Solutions [Sales Process Part 6 of 9]
The part of the sales process that people think of as ‘selling’ is the step where you present solutions to meet your prospect’s needs. This is what we’ll look at in this video.
Curated Video
What is Software as a Service, SaaS? ...and PaaS ...and IaaS
In this video, I want to answer the question, what is SaaS: Software as a Service?
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The Evolution and Impact of Elevators: From Bedstead Manufacturing to Space Travel
This video explores the history and impact of elevators over the past 150 years. From their invention by Elijah Otis in the 1850s to their role in shaping modern cities and enabling the construction of skyscrapers, elevators have...
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Royal Free Hospital Introduces Baby Photo Service for New Parents
The Royal Free Hospital in London is offering a new service for couples, particularly those from overseas, to take photos of their newborn babies and easily share them with family and friends around the world. With donated equipment and...
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The Final Mission: Repairing the Hubble Space Telescope
This video explains the significance of the Hubble Space Telescope and the challenges faced during its final servicing mission. It highlights the importance of on-orbit repair and the advancements made in space technology. Ultimately, it...
Curated Video
Revolutionary Heart Monitoring Mobile Phone: Saving Lives on the Go
The heart phone is a revolutionary mobile telephone equipped with ECG transmission capabilities that allows heart disease sufferers to instantly transmit their cardiac data to medical professionals. With the ability to diagnose and...
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The Mobile Phone Phenomenon: Japan and South Korea's Technological Revolution
This video highlights the widespread integration of mobile phones in Japan and South Korea. It emphasizes how these countries have embraced mobile technology not only for communication but also for various other purposes like gaming,...
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SK Telecom Introduces Mosquito-Repelling Sound Service in South Korea
SK Telecom, South Korea's top mobile phone operator, offers a unique service that allows users to download a sound that repels mosquitoes. The sound mimics male mosquitoes, which female mosquitoes dislike during pregnancy when they need...
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Eurocopter's Success and Expansion in North America
Eurocopter is a leading helicopter manufacturer with a strong presence in North America. They provide commercial and homeland defense helicopters to various government agencies, including the US Coast Guard and law enforcement agencies....
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Retired Air France Concorde Makes Spectacular Journey on the River Rhine
This video video describes the retirement journey of a retired Air France Concorde, which was transported along the river Rhine to its final resting place in Germany. The Concorde was donated to the Auto and Technique Museum in Sinsheim...
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Introducing the TC-1000: The Ultimate Ultra Portable PC Tablet
The Hewlett Packard TC-1000 is an ultra portable tablet PC that combines the power of a notebook with the convenience of a PDA. With its lightweight design, digital ink capabilities, and long-lasting battery, it offers flexibility and...
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Retirement of Air France Concorde: A Special Aircraft Finds a New Home
This video describes the retirement and donation of an Air France Concorde aircraft to the Auto Technic Museum in Germany. The Concorde, a supersonic airliner, was one of only two to find a home outside of France. It highlights the...
Curated Video
What Is User Generated Content
Dive into the world of user-generated content in this enlightening video. Understand what user-generated content is and how it can empower your brand's authenticity and engagement. Explore the benefits, strategies, and best practices to...
Curated Video
AIDA Copywriting Formula
Learn the AIDA Copywriting Formula and understand how to create persuasive content that captures attention, ignites interest, builds desire, and drives action. Master this proven formula to craft captivating messages and achieve the...
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What Is A Go To Market Strategy
Gain a clear understanding of what a go-to-market strategy is in this informative video. Explore the key components and best practices for developing a successful strategy to bring your product or service to market. Discover how to...