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\nWhat is a Customer Persona? ...or Buyer Persona or Marketing Persona\n

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\nWho are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And...\nWho are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And sometimes they use ‘Customer Avatar’.

Whichever term you use, this is like creating a character sketch of a typical member of a single customer segment. If you do the detailed work of carefully characterizing the people you want to sell to, you can better target your marketing.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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9:33
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Grade
10th - Higher Ed
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Subjects
Career & Technical Education
1 more...
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Media Type
Instructional Videos
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Source:
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\nManagement Courses\n\n
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Date
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2021
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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Concepts

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work, marketing, values, products
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Additional Tags

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Classroom Considerations

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Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: What is a Customer Persona? ...or Buyer Persona or Marketing Persona\" href=\"/subscription/new\">\"What\n\n
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