Can you afford a car? Can you afford a house? Most likely the quetsion is no, unless you have some financing options. Firms know this and they have developed a number of pricing tactics that can help inspire customers...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods. This is an...

What idea should an advertiser focus on? Well there are number of different aspects they could focus on, the product, the industry, perhaps a public service announcement?

Filmed on the Shetland Islands,...

Data Warehousing is the storage of big data. Data mining is the analysis of the collected data in order to find trends in the collected data.

Filmed in Tan
zania
Copyright Mark Wo
lters 2019
Topic 14: Supply...

The type of supply chain a firm uses is determined by a lot of things. But the different types of supply chains tend to boil down in to two main groups. A pull supply chain which is deteremined on continuous...

Thinking about launching a social media marketing campaign? Before you spend your time and money, it’s important to understand both the benefits and the drawbacks. In this video, Professor Wolters breaks down the pros and...

What makes up a product? It is not just the physical object that you buy, it is a core value that the product must fulfill, a car must transport you, a phone must help you communicate, then there is the actual physical...

Why do so many YouTubers quit? From endless comparisons to bigger creators, to dealing with trolls, burnout, and feeling like the effort isn’t worth the reward, many creators reach a breaking point. In this video,...

The largest wind farm in the world is being constructed in China's Gansu Province, and is one of six mega-farms going up across the country.

From "Cloud Seeding" to hurricane dissipation, this is the history of human weather modification.

A look at the future of the United States using demographic data projections. Two big transformations are happening in the US: the population is becoming non-white, and it’s aging in record numbers.

The problem of space debris is solvable if we work together.

Extreme isolation is something our greatest explorers have faced in varying degrees. Now, a team of six NASA recruits have begun a year-long mission on the desolate side of a barren Hawaiian volcano that will simultaneously test the...

Scientists have confirmed Albert Einstein's 100 year-old theory of gravitational waves, detected using a massive system of instruments called the Laser Interferometer Gravitational-wave Observatory (LIGO).

This is the welcome speech to all incoming students to the University of Illinois at Urbana Champaign at the New Student Convocation held in the State Farm Center at the University of Illinois.

Prof. Wolters is a...

Did you ever think about why your favorite products deliver the same value, flavor, or experience each time you buy it? Well that is the brand promise. A brand is really just a set of promises, and firms have to know...

When organizations or firms develop their research programs they need to develop their overall research objectives. Here we look at how people put together research goals and objectives.



#marketing...

Advertisers can either advertise to the different levels of the supply chain or they can advertise to the end customer to inspire them to buy.

Copyright Mark Wolters
2019
Filmed in Edinburgh

,...

When a firm is developing their brand they need to determine on what aspect should they base their brand. Here we talk about a few impactful areas that firms can base their brand image and identity around. Whether it...

Marketing, like any other area of business, has a certain level of ethics that marketers need to follow. There are some more common areas where marketers fail in their ethical attempts at marketing.



#marketing...

Factory Direct Bedding... We make it just for you! These all sound nice, but there is a reason why firms choose direct sales versus using a distribution center and here we explain how and why.

Copyright Mark...

Distribution centers are vital for many companies, whether they are Amazon or Walgreens a distribution center does a lot to help prepare products and ship products around the country or around the world.

Copyright...

Ever wonder how uber and other ride sharing firms calculate their prices? Or maybe how prices are made for airlines? Well to understand the pricing you need to understand what is called Dynamic Pricing, which is...

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