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Are We under the Influence? A Second Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
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Script Reading
Students investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.Â
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Creating the Goods
Students market goods or services to one another. For this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing instructional activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students...
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Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
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The Xmas Factor
Students examine the mass marketing of Christmas. In this gift giving instructional activity, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.
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Sweet-Talkers
Students investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing geared toward children.
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If Those Dolls Were Real People
Students explore shape perceptions. In this body image activity, students take measurements of childrens' toys and use ratios to determine what the dolls would look like if they were real human people. Students discuss the implications...
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Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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The Selling of the Taj Mahal or Osaka Castle
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
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Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. Â In this advertising techniques activity, students assess the different ways advertisers "sold" the concept of railroad travel. Â Students examine a variety of...
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Inventive Thinking - Future Inventions
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
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Label Language
Fourth graders explore food labels. For this consumer education lesson, 4th graders describe and evaluate various components of familiar food labels. Students discuss which traits make a product appealing to consumers. Students complete...
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Market Share
In this business learning exercise, learners find the correct terms to complete each thought needed for the statement to be true from the word bank that is provided.
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MEANING GROUPS INTRODUCTION PART 2: TALKING ABOUT CUSTOMERS
For this business worksheet, students find the appropriate area for each term and put it where it fits in the potential business plan.
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Car Adverts: Tell It Like It is
Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...
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Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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Marketing Olympics
Young scholars identify career possibilities in marketing, how technology relates to this, and recognize whether they have an interest in marketing as a potential career choice. They explore what marketing is, identify the 4 P's,...
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Marketing A Restaurant
Pupils simulate the opening and operating of a restaurant using the Four P's of Marketing. Students play the roles of all the people involved in the restaurant business, as well as customers, as they act out various "restaurant" scenarios.
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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Hoodia Hoodoo
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...