What is persuasion? Is it the same as forcing, manipulating, preaching to the choir, or is it something else? We'll define persuasion from a communication perspective, explain it's meaning, and show you how you see it in your everyday life.

Professor Phillip Hartley discusses what is publicity and whether it can ever be a bad thing.

Marketing Concentration - Business School

This video discusses the importance and effectiveness of personal selling as a marketing tool. The video highlights that personal selling is particularly useful when targeting a specific audience or major customers, as it allows for...

Marketing - What is Communication?

This video serves as an introductory overview of the concept of advertising and its purpose in marketing.

Marketing - Integrated Marketing Communication

Marketing - How Can We Manage Publicity

Marketing - Drawbacks of Publicity

This video provides a brief overview and explanation of what is a personal elevator pitch when networking.

Explanation of Page Rank

Negative Aspects of Personal Selling

Explanation of Media Effect

Explanation of Push Notification

This Video Explains Professionalism - Phone Etiquette

This Video Explains Professionalism - Email Etiquette

Phishing is a form of social engineering and scam where attackers deceive people into revealing sensitive information or installing malware such as ransomware.

Primary Message – refers to the intentional content, both verbal and nonverbal. Secondary Message – refers to the unintentional content, both verbal and nonverbal. Auxiliary Message – refers to the intentional and unintentional ways a...

The Deductive Communication Approach™ uses an 'top-down' structure, where you answer the question first, then list your main reasons(s) and supporting arguments, and then summarize the broader usefulness of your point.

There are four main types of contexts in communication. These factors influence the way that communication takes place, the way that communicators react, and the way that messages are delivered and received. Those communication types are...

The communication process refers to a series of actions or steps taken in order to successfully communicate. Sender, message, recipient, encode, decode, interpret, feedback

This Video Explains why Communication is Important in Negotiations

When negotiators interact via technology, power and status differences/cues are minimized. This is known as the weak get strong effect. As such, people respond more openly and are less likely to conform to social norms.

Innovation Adoption Curve