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The Business Professor
Investor Presentation - Marketing and Sales Plan
What is the Marketing and Sales Plan in an Investor Presentation? This slide concerns how you are going to deliver information about your product or service and, later, how you will actually transmit that product or service to the customer.
The Business Professor
Market Orientation
What is Market Orientation? Market orientation perspectives include the decision-making perspective, market intelligence perspective, culturally based behavioural perspective, strategic perspective and customer orientation perspective.
The Business Professor
Long Tail Strategy
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The...
The Business Professor
Parenting Styles Theory
Dr. Kyle Huff explains what is the Parenting Styles Theory of management
The Business Professor
System Archetypes - Management
What are System Archetypes in Management? System archetypes are common and usually recurring patterns of behavior in organizations. These patterns almost always result in negative consequences. You can use system archetypes to...
The Business Professor
Survivorship Bias
What is Survivorship Bias? Survivorship bias or survival bias is the logical error of concentrating on entities that passed a selection process while overlooking those that did not. This can lead to incorrect conclusions because of...
The Business Professor
Strategy Implementation
Strategy implementation is the process used to ensure a strategic plan is executed. It involves translating the high-level goals and objectives outlined in a company's strategic plan into specific actions and initiatives that can be...
The Business Professor
Self Assessment and Negotiation Strategy
This Video Explains Self Assessment and Negotiation Strategy
The Business Professor
The Thinker's Keys - Creativity Tool
What is the Thinker's Keys? How is the Thinker's Keys used as a creativity pool? The Thinkers Keys are 20 powerful strategies for teaching children to think. Specifically designed to be used by 8 to 14 year-olds, they are placed into two...
The Business Professor
Categories of Manager Control
Control or controlling is a core function of manageers. Whare the Categories of Manager Control? Controlling can be defined as that function of management which helps to seek planned results from the subordinates, managers and at all...
The Business Professor
Catalytic Mechanisms
What are Catalytic Mechanisms for Change in an Organization? Catalytic mechanisms come into play when senior management wants a significant change in the way the organization behaves either within the organization itself or with...
The Business Professor
Business Plan - Marketing Section
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
The Business Professor
Concentration Strategy
A concentration strategy is when a business focuses on a specific group of clients, a specific product, or a specific geographic market.
The Business Professor
Effect of Information Technology on Negotiation
When negotiators interact via technology, power and status differences/cues are minimized. This is known as the weak get strong effect. As such, people respond more openly and are less likely to conform to social norms.
The Business Professor
Human Biases and Ethics in a Negotiation
Negotiators planning to engage in conflict resolution in a personal or business disputes should be aware of cognitive biases in negotiation
The Business Professor
Growth-Based Strategy
A growth strategy is an organization's plan for overcoming current and future challenges to realize its goals for expansion. Examples of growth strategy goals include increasing market share and revenue, acquiring assets, and improving...
The Business Professor
Ansoff Matrix
The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth.
Science ABC
Why Do People Look Up When Thinking?
According to current research, we look up while thinking because the same brain structures involved in thinking evolved from pre-existing neural connections for searching visually. The same reason you move your eyes to search for a...
Curated Video
How To Build a Strong Mind: New Focus on Resilience
Mental health, resilience, and the mind-brain connection. Explore how to improve your mental and emotional well-being by strengthening your mind and optimizing your brain function.cussion with your doctor.
Curated Video
Geoengineering: The Riskiest Way to Save the Planet
How do we reduce the impact of climate change, and could geoengineering be the solution? Host Sinead Bovell is joined by sci-fi writer Kim Stanley Robinson and other experts to examine the goal of Global Net Zero Emissions, direct air...
Food Farmer Earth
Connecting Soil Health and Public Nutrition: Perspectives from a Grape Grower
Learn from a grape grower about the crucial link between soil health and public health. Discover how embracing a balanced approach to soil chemistry, biology, and physics can lead to better food quality and improved health outcomes.
Communication Coach Alex Lyon
How to Give Positive Feedback with Compliments
Learn how to give positive feedback, especially in the form of genuine compliments. Giving feedback is a crucial leadership behavior and part of the Positive Communication Model.
Science ABC
Are Sharks Attracted to 'Human' Blood?
Contrary to what popular movies portray, sharks are not attracted to human blood. However, they can’t sniff out one drop of blood from miles away. Blood and factors like disturbances in the water can be a possible pull for sharks. This...