Instructional Video15:52
Curated Video

Market Segmentation and Market Mapping: Targeting the Right Customers for Business Success

12th - Higher Ed
This video is a lecture presentation on market segmentation and market mapping. The speaker explains the concept of market segmentation, which involves dividing the market and its customers into different segments to improve product...
News Clip1:49
Curated Video

Family Uses TikTok To Help Foster Families During Christmas

Higher Ed
Leslie Segla and her 11-year-old niece have more than 400,000 followers and millions of likes on their videos.
News Clip3:39
Bloomberg

Rio Tinto CEO Says M&A Threshold Is High

Higher Ed
Feb.08 -- Jean-Sebastien Jacques, Rio Tinto chief executive officer, comments on the company's M&A strategy, the diamond industry and the state of the Yancoal deal during an interview with Bloomberg's Jonathan Ferro.