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\nMarket Segmentation and Market Mapping: Targeting the Right Customers for Business Success\n

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\nThis video is a lecture presentation on market segmentation and market mapping. The speaker explains the concept of market segmentation, which involves dividing the market and its customers into different segments to improve product...\nThis video is a lecture presentation on market segmentation and market mapping. The speaker explains the concept of market segmentation, which involves dividing the market and its customers into different segments to improve product positioning and targeting. Various ways of segmenting the market are discussed, including location, income, lifestyle, age, and demographic factors. The speaker also introduces the concept of market mapping, which is the process of using graphs to plot competitors and their products to understand competitive behavior and spot a gap in the market. The video includes examples from various industries, such as tea brands, clothing companies, smartphone makers, and car manufacturers.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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15:52
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Grade
12th - Higher Ed
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Subjects
Social Studies & History
3 more...
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Media Type
Instructional Videos
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Source:
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\nKnowMo Business\n\n
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Date
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2018
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Additional Materials

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\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" href=\"/subscription/new\">Video Transcript\n
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Concepts

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business, segments
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Additional Tags

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gcse, theme, module, 1.2.3, market, segmentation, market segment, video game, demographic factors, car models, segmentation tool, income groups, tv programs, christmas list, older people, market map, low price, low quality, target people, target market, market based, lifestyle choice, customers based, high price, high quality, based, target, people, lifestyle, effectively, high, price, quality, areas
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Classroom Considerations

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Best For: Explaining a topic
Video is ad-free
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Educator Ratings

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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Market Segmentation and Market Mapping: Targeting the Right Customers for Business Success\" href=\"/subscription/new\">\"Market\n\n
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