Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Sex in Advertising
Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Superbowl XXXVII Ads: Who Wins Here?
Students research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on the Best...
Curated OER
The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
Curated OER
Media Literacy Vocabulary Lesson
Students participate in an introductory instructional activity that focuses on communication. The two types of extrapersonal and interpersonal are covered. The instructional activity uses questions in order to guide the class discussion...
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Media Literacy Analyzed
Fourth and fifth graders define the term media literacy, then come up with examples that they share with the class. The types of media studied are auditory, visual, and written. Learners get together in pairs and perform a media...
Curated OER
Adbusting: A Media Literacy Unit
Young scholars examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
T-shirts for Change
Can school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...
Curated OER
Advertise With Geography...it's Free And It's Easy!!
Students establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
Curated OER
Let's Discuss Current Events
Investigate articles from the daily news and share opinions with classmates. Using current events, learners view a news program without sound and predict what news is being discussed by analyzing the visuals. Then they read news articles...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Magazine Ads and You, the Teenager
Middle schoolers become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
Curated OER
Plan an Advertising Campaign to Attract New Citizens
Students examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
Curated OER
Advertisements
Students access a variety of resources on the Internet regarding advertising and identifying intended messages conveyed through the media. They play interactive games, view video clips, read guidelines, and explore a student-created...
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Teen Scene
Students examine what teenagers value most, and discuss the trend of decadent sixteenth birthday parties. They read an article, analyze forms of teen-focused media, and create a visual presentation on their media analysis.
Curated OER
The First World War
Students examine the process and effects of World War I on different segments of the population, beyond the political, diplomatic and military framework of the war. They analyze the memoirs of soldiers, read poetry of the time, and...
Quaver
World Percussion — Latin America Project Book
What's the most popular music style in Brazil? What about Cuba? Or the Dominican Republic? An immersive project teaches young learners about the salsa, the samba, and the merengue with research assignments and dance performances.
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Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
SPEECHES TO INTRODUCE
Pupils create multimedia speeches of introduction which focus on women and Hispanics. They introduce their famous person and, using a video camera, video tape their speeches.
National History Day
Propaganda Posters of World War I: Analyzing the Methods Behind the Images
The power of a picture. During the events surrounding World War I, propaganda posters were widely distributed in American society to sway the emotions of its citizens. By analyzing World War I propaganda posters in the first installment...