Curated OER
Is That Legal? A Case of Acid Rain
Develop an environmental case study! Elementary learners discover how a case study is used as an analysis tool. The goal of this activity is to show pupils how techniques of persuasion (including background, supporting evidence,...
Curated OER
Techniques of Persuasive Presentations - Ebony, the Elephant Calf
Students watch a video to discover subtle forms of persuasion. In this persuasive techniques lesson, students watch a video about elephants as they determine which elements of persuasion were used. They discuss the language of...
PBS
Master of the Airwaves: How FDR Used Radio to Ease the Public’s Fears
The political and economic climate during the 1930's was uncertain and tumultuous. But Americans' minds and hearts were eased with the reassuring words of their president, Franklin D. Roosevelt, and addresses over the radio. High...
Curated OER
Deciphering Propaganda Posters of World War I
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Curated OER
Doctor DeSoto's Foxy Persuasion
Who is Doctor DeSoto? Start by playing a video clip (included). Discuss different methods of persuasion, and then analyze two different persuasive letter examples. What should your class be looking for? Send them off to work in groups...
Curated OER
Rave Reviews
A fun instructional activity that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers....
Newseum
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
Curated OER
Telling Our Stories of Giving - Writing to Persuade
After identifying the parts of a persuasive piece of writing, young writers explore different prewriting activities for the persuasive essay. They have the option to write a news article, personal narrative, or persuasive essay to...
Curated OER
The Art of Persuasion-Analysis of Argument
Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...
Curated OER
The Gentle Art of Persuasion: Techniques for Persuading Different Audiences
Students examine the use of persuasive arguments to varying audiences. They define persuasion, read and discuss an article on whether P.E. should be optional, summarize the pros and cons of P.E., and write a letter or a speech.
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
Curated OER
Writing to Persuade
Middle schoolers discover effective writing techniques to create persuasive essays. For this writing lesson, students investigate ways to express facts and points of view through persuasive essays. Finally, the middle schoolers write...
Library of Congress
Thomas Jefferson's Library: Making the Case for a National Library
The United States Library of Congress, the largest library in the world. But such was not always the case. The library was destroyed during the War of 1812. In a persuasive letter to Samuel H. Smith, Thomas Jefferson offered to sell his...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
The Purpose and Power of Persuasion
Seventh graders are introduced to and discuss the power of persuasion. After reading text, they identify the author's purpose, perspective and argument. They write their own fiction and non-fiction texts and develop a perspective after...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Eloquent Words
Logan’s Lament, a speech delivered by Mingo Chief Logan in 1774, provides pupils with an opportunity to not only study the historical events surrounding the battle between Native Americans and the Europeans for the West Virginia...
Curated OER
Writing the Essay
Relate the structure of the essay to the structure of a building. The class compares an essay to a building, with the writer being the architect, the introduction being the foundation, and so on. They use the visual representation of a...
Curated OER
Persuasion
Middle schoolers read various stories and write reflections in their journals. Using the text, they identify the techniques the characters used in persuading the reader or other characters in the story.They rewrite a fairy tale from the...
Curated OER
The Powers of Persuasion
Students write about ways in which they used persuasive skills in the past. They evaluate what makes a persuasive argument successful. Students list the ways in which persuasive writing can help us achieve desired goals.
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Middle schoolers discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using...