Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Media Babies
What is a media baby? Discuss at what age children should be exposed to electronic media. After reading an article, they identify the types of media products for infants and toddlers. Learners will predict the effects of media on the...
College Board
Evaluating Sources: How Credible Are They?
How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...
Curated OER
Marketing A New Product
Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.
Curated OER
Made You Look
High schoolers spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Celebrate the U.S.A
Students, working in teams of four, take on the role of marketers hired to promote one state in the U.S.A. Each team researches their state in order to create a brochure highlighting its most intriguing features. Groups give a 25 minute...
Curated OER
Old Hobbits Are Hard to Break
Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.