Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #4: Who is the Audience?
Young historians use the prompts on a worksheet to analyze President Roosevelt's "Day of Infamy" speech. They identify the intended audience for the speech, the devices FDR used to persuade his audience, the responses promoted, and the...
Curated OER
Radio News
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
Media Smarts
The Newspaper Front Page
Hot off the presses! A perfect instructional activity idea for a journalism class or even a language arts class looking to incorporate some informational texts. Young writers analyze the front pages of various newspapers to determine the...
Curated OER
PETA Pressure
High schoolers examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Enhancing Students' Problem-Solving Abilities
Students analyze the results of a hypothetical cloning experiment using a restriction endonuclease map obtained from an on-line data source. They answer the question, "How can I tell if the DNA I have obtained from this hypothetical...
Curated OER
Made You Look
High schoolers spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Decision Making and Teen Parenthood
Students analyze psychology by completing worksheets in class. In this decision making lesson, students identify the important choices they will need to make as they enter adulthood and discuss appropriate methods to communicating with...
Curated OER
Campaign Songs as Propaganda:Free Trade vs. Protectionism - In Whose Interest?
Students analyze campaign messages about tariffs in a 19th-century campaign song. They read and discuss the lyrics, complete an analysis worksheet, and identify the intended audience of the song's message.
Curated OER
Kentucky: Past, Present and Future
Fourth graders analyze how Kentucky's past is different from the present. They research why Kentucky was even explored and settles. What social issues face Kentucky now. Discussion lies on how Kentucky can be improved for the 21st century.
Curated OER
"Mufaro's Beautiful Daughters"
Fifth graders read and analyze the books "Snow White in New York" and "Mufaro's Beautiful Daughter." They analyze the characteristics of the characters in each story, write thoughts of characters in speech bubbles, and write a letter to...
Curated OER
Let Your Motto Be Resistance: African American Portraits: Grades 3-5
Students explore the contributions of African Americans of the 20th century. In this African American history lesson, students examine portraits of Muhammad Ali, Romare Bearden, Lorraine Hansberry, Judith Jamison, and Leontyne Price in...
Howard Hughes Medical Institute
Stalking the Genetic Basis of a Trait
Need an a-maize-ing lesson to show your class how regulatory genes work? If you use the well-written resource, they'll be all ears! Biology scholars discover the gene responsible for the evolution of the modern-day corn plant through a...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements instructional activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a...
Curated OER
Pioneers Heading West
Students brainstorm, analyze, compare and contrast,
and illustrate accomplishments of pioneers of the west. Students identify and interpret the Pacific Northwest pioneers. Students present their final projects to the class , including...
Curated OER
Letters and Photos
Students practice using a new language by reading letters. In this foreign language lesson, students read a fictional letter by a young person from the target language's country. Students read the letters separately, but...
Curated OER
Advertising Then and Now
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.