Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Sex in Advertising
Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Curated OER
Superbowl XXXVII Ads: Who Wins Here?
Students research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on the Best...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Media Literacy Analyzed
Fourth and fifth graders define the term media literacy, then come up with examples that they share with the class. The types of media studied are auditory, visual, and written. Learners get together in pairs and perform a media...
Curated OER
Let's Discuss Current Events
Investigate articles from the daily news and share opinions with classmates. Using current events, learners view a news program without sound and predict what news is being discussed by analyzing the visuals. Then they read news articles...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Presidential Election 2004: Analyzing the Attack Ads
Pupils view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.
Curated OER
Phenomenology Lesson Plan #3: Content Part 2
Learners examine magazine advertisements to identify how the product is being sold to the consumer. They work together in groups to respond to ads and explain why they are successful.
Curated OER
Audience Influence
Students examine the media product and decide who the intended audience is. they invent a new audience profile and discuss ways the media image might be changed to suit this new audience. They may consider the language, images, sourcs or...
National History Day
Propaganda Posters of World War I: Analyzing the Methods Behind the Images
The power of a picture. During the events surrounding World War I, propaganda posters were widely distributed in American society to sway the emotions of its citizens. By analyzing World War I propaganda posters in the first installment...
Curated OER
Phenomenology Lesson Plan #4: Character Part 1
Young scholars examine the way they react to characters and text. They write respones to different media tests. They are required to bring in a photograph and create a mini-biography for homework.
Curated OER
Phenomenology Lesson Plan #1
Young scholars approach media with a phenomenological criticism. They recongize biases that they have and where they have come from. They also identify biases in professional work.
Curated OER
Phenomenology Lesson Plan #6: Theme Part 1
Pupils practice differentiating between categories of art and entertainment. They also practice telling the difference between character themes and universal themes. They find a text to relate to themselves and write about it.
Curated OER
Yard Sale
Students complete activities to discover spending, goods, services, price, advertising, choice, alternatives, criteria and opportunity cost.
Curated OER
ADULT ESOL LESSON PLAN--Concepts of Time and Money
Students identify different denominations of United States currency and symbols associated with money and reading prices. In addition, in pairs they identify examples of currency from newspapers and magazines.
Curated OER
Greek Mythology: All in the Family
Twelfth graders compare/contrast the Greek myth to explain an aspect of nature. They create an explanatory myth about some aspect of nature and design a mythological business card using Microsoft Word.