Smarter Balanced
Advertising
The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...
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Conducting a Rhetorical Analysis
What is the author trying to achieve? What strategies does he/she use to meet this goal? How affective are these strategies? These three questions, the heart of rhetorical analysis, are examined in a presentation that also details the...
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Peer Editing
High schoolers write a well-organized persuasive essay which contains a thesis, supporting evidence, and uses at least one of the three persuasive appeals. They evaluate a peer's essay for correct use of the above elements.
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Persuasive Elements
Investigate letters to the editor and their persuasive qualities. Break your class into reading groups and give each one a different article. As they read, they complete a graphic organizer to record their thoughts and opinions. There is...
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Writing Process-- Revision and Editing
As guided practice, class members work together to revise a model persuasive paragraph. Then they practice independently with their own writing. The included rubric looks at prewriting, drafting, revising, editing, nonfiction text...
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Creatively Creating Expository Essays
Students, after reading Fahrenheit 451, brainstorm inventions that could have been in the novel. They present their invention to the class and writing an expository essay about their creation.
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Irish Eyes: Taking a Look at Local Landscape
Direct your class’s attention to the elements that make their community unique. After examining sample travel brochures, groups select something from their community to use as the subject, and then research, create, and publish a...
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Shaping the News
High schoolers explore television journalism. In this journalism lesson, students discuss the attributes of television broadcasting. High schoolers then review their journalism code of ethics and then conduct research for stories that...
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
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Emotion or Reason?
Students use persuasive devices to construct oral or written arguments. In this arguments lesson, students discuss the types of persuasive devices used in arguments and form groups to select a topic to research. Students create a...
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Shakespeare's Othello and the Power of Language
Students explore the basis of Iago's persuasive power by analyzing Shakespeare's use of rhetoric and figurative language. For this Othello lesson, students analyze Iago's rhetoric in monologues and dialogues with other characters....