Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Persuasive Tactics in Media
Students present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of each...
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Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
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Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
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Connotation and Denotation: How Word Choice Affects a Paragraph
Review the terms denotation, connotation, diction, and mood in paragraph writing. After defining the terms, middle schoolers practice writing examples of both connotation and denotation. They complete a connotation and denotation graphic...
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Martin Luther King and Writing as a Tool for Social Change
Young scholars explore writing as an agent for social change. In this Social Studies lesson, students examine the power of writing using Dr. King's Letter from a Birmingham Jail. Young scholars will practice the technique of persuasive...
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Do Heroes Have to Wear a Cape?
Young writers choose a person from American history, their community, or their family to use as the subject of a persuasive essay. The process begins with a discussion of the characteristics of a hero, the completion of a prewriting web,...
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PhotoStory 3 Lesson Plan
In this lesson, PhotoStory 3, young scholars create a story board of an original poem through the use of PhotoStory 3 presentation. Students write a poem and use it to develop their storyboard. Young scholars publish and share their...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #2: Why Do Words Matter?
Words matter! That's the big idea behind an activity that asks scholars to replace words in FDR's "Day of Infamy" speech with synonyms. They then listen to a recording of President Roosevelt's address and compare his version to their own.
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The Purpose and Power of Persuasion
Examine the power of persuasion and have learners consider how it influences events in their own lives. After reading and analyzing informational texts to understand the author's purpose, class members take a written test and craft a...
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Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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Power of Persuasion
Teaching students about persuasion can be a fun experience that involves writing, PowerPoint presentations, and vocabulary building.
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Thomas Jefferson's Library: Making the Case for a National Library
Students examine a letter written by Thomas Jefferson. In this lesson plan on the Thomas Jefferson Library, students discover a methodology for creative writing by examining Jefferson's letter to congress explaining why they should...
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Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson plan, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate...
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Making School a Better Place.
Students study the problems in their school and work on solutions for those problems. In this writing process lesson, students analyze a problem and work as a team to find a solution. Students present written and oral work to support...
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We Need Cash
Learners describe charitable, religious, and civic services in their community, and argue for the value of these services. They write a one-page explanation as to why this service is important to the community and why it deserves $5,000.
iCivics
Yeah, But...
Impress upon your young learners the importance of formulating counter arguments based on facts and not opinions. This resource is meant to strengthen arguments designed in a previous lesson, but could also be used as a stand-alone...