Media Smarts
Taking Charge of TV Violence
Encourage your class to become aware of the violence that is present in children's television programs and how this violence can influence children. Do this by holding the planned class discussion in this lesson plan and providing...
Media Smarts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Curated OER
The Spanish Keyboard
Is your school fortunate enough to have Spanish keyboards? Provide this short guide to help learners recognize the differences and learn the codes for Spanish accents. Consider providing them with example sentences to type (either in...
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Media Smarts
Thinking like a Citizen
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
Media Smarts
Cinema Cops
A study of how public perception is both reflected and influenced by film and television, this instructional activity helps students develop an awareness of audience as well as a critical view of media. Depictions of police in television...
Curated OER
Electronic Survey Activity
Fifth graders conduct a class survey and share the results with a class in another state via an electronic bulletin board. This technology-rich lesson is an ideal way to have learners practice communicating with others through the use of...
Curated OER
Who Knows? Your Privacy in the Information Age
Teach young adults how to become advocates for their privacy in the modern information age. In a series of five lessons, learners explore their beliefs and opinions about privacy vs. the actual laws regarding who has the right to access...
Media Smarts
TV Dads: Immature and Irresponsible?
Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Gender Roles: Exposing Stereotypes
A series of activities help middle- and high-schoolers identify and explore gender stereotypes and how they can lead to violence and abuse. Use think-pair-share to activate whole class brainstorming about what it means to "be a man" and...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Learners analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Media Smarts
The Newspaper Front Page
Hot off the presses! A perfect instructional activity idea for a journalism class or even a language arts class looking to incorporate some informational texts. Young writers analyze the front pages of various newspapers to determine the...
Curated OER
ICYouSee: A Lesson in Critical Thinking
Stress the importance of authenticating online resources and understanding the sources of websites' information with this activity. Using a Web-based activity, the lesson prompts young learners to think critically about determining the...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Media Smarts
Learning Gender Stereotypes
How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Media Smarts
Facing TV Violence: Consequences and Media Violence
Make your class aware of the difference between media violence and real violence. Using prior knowledge, a video clip, and a worksheet, class members explore and discuss the unrealistic portrayal of violence in the media. Learners...
Media Smarts
Definitions and Comments about the News
Enable your class to construct a definition of the word "news" and compare it those provided from other sources. The activity, worksheet, and discussion that ensues would make a strong introduction to any media study you undertake.
Curated OER
Online Behavior: Privacy and Ethics
Over the course of three classes, tech-saturated youth review their cyber portraits, map their virtual lives, examine their relative anonymity, and establish a "virtual conscience" to guide choices that foster privacy protection and...
eGFI
Bits & Binary
Youngsters love to write on their hands, and in this fabulous activity they are actually asked to. Using numbers written on the tips of their fingers, they will learn how the binary number system works. This hands-on activity is a...