Curated OER
Radio News
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Beneath the News: Who's Doing What to Whom, and Who Cares?
Students investigate the differences between various forms of media (print, radio, TV, Internet). They determine the target audience for each and compare exposure around the world. They write a short story and share it with the class.
Facing History and Ourselves
The Nazis in Power: Propaganda and Conformity
The Nazis used the power of propaganda to encourage confirmative views and the discrimination of Jews. A social studies resource illustrates these issues through discussion, image analysis, and a writing exercise.
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Curated OER
Television News
Different media sources portray news in a variety of ways. In groups of three, learners look at different news sources, bringing in all the findings the next day. Three handouts help scholars compare sources, define specific terms used...
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
Curated OER
Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
DTP: Redesigning a Product Package
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...
Scholastic
Persuasive Communication (Grades 9–12)
Before your young scholars reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members...
Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
Curated OER
Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Whites, Blacks and the Blues
This lesson enables students to explore and measure the distance between blacks and whites in the past and present United States. By thinking about the intersections of whites, blacks, and others around the blues, students will deepen...
Teach Engineering
Catching the Perfect SAR Waves!
Zero in on an interesting resource involving radar technology. Groups construct a radar sensing unit and learn to calibrate the system. Using the radar system and the Pythagorean Theorem, they calculate distances between objects.
Curated OER
Altimetry
Fifth graders accurately measure the distance to eight points on an uneven surface by conducting a simulation of sattelite altimetry. They create a two-dimensional model of the simulated ocean surface by graphing data from the Radar Run...
Curated OER
Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...
Curated OER
Promoting Nebraska
Young scholars engage in a lesson about the promotion of Nebraska as a state to visit and live in. They conduct research using the internet about the state and then work in teams to create a multimedia advertising campaign for the state...
Curated OER
Exploring Infrared Image Technology
Students investigate the formation of infrared images. In this physics lesson plan, students discuss the different application of infrared imaging technology. They compare this to images formed by visible light.
Curated OER
The American Civil War: Segregation
Students examine the feelings associated with segregation and then act out a scene based on those feelings.