Curated Video
The features of a persuasive letter
Pupil outcome: I can identify the layout and linguistic features of a persuasive letter. Key learning points: - The purpose of a persuasive letter is to try to convince someone to do something or to change their mind or behaviour. -...
Curated Video
Writing the second paragraph of a persuasive letter
Pupil outcome: I can write the second paragraph of a persuasive letter. Key learning points: - Persuasive letters have distinctive linguistic features in order to achieve their purpose. - An adverbial complex sentence is a main clause...
Curated Video
Identifying features of a persuasive letter written to Sherlock Holmes
Pupil outcome: I can identify the structure and persuasive techniques in a letter written to Sherlock Holmes. Key learning points: - We can imagine Sherlock Holmes receiving lots of letters from potential clients asking him to help. - We...
The Business Professor
Persuasive Negotiation Tactics - Central Route
This Video Explains Persuasive Negotiation Tactics - Central Route
Curated Video
Persuasive Language: How to Influence with the Words You Choose
Words have power. And some have a lot more power than others. Indeed, some have so little that they diminish the impact of the words around them. Knowing what words do and do not have power is important, if you want to use your language...
Curated Video
Persuasive Language Part 2 | Persuasive Writing
In Part 2 of this series, four more common persuasive language devices are explained: using evidence, repetition, adjectives & adverbs and alliteration. Part 1 • Persuasive Langua... (emotive language, modal verbs, involving the reader...
Curated Video
Persuasive Language Part 1 | Persuasive Writing
In Part 1 of this series, four common persuasive language devices are explained: emotive language, modal verbs, involving the reader and asking rhetorical questions. Part 2 • Persuasive Langua... (using evidence, repetition, adjectives &...
PBS
Career Connections | Automotive Sales Representative
Know what you're selling. That's the key piece of advice from a man who has been an automotive sales representative for over 30 years. Rather than a car salesman, the automotive rep's job is to provide auto manufacturers with the parts...
Townsend Press
Argument
Form well-crafted arguments with the help of an educational video. Fourth graders study various examples of persuasive arguments, including thesis statements and cartoons, and observe the ways that supporting details can enhance the...
NPR: National Public Radio
Npr: Present at the Creation: Burma Shave Signs
National Public Radio's page on American culture considers the Burma Shave signs that graced American roadways from the late 20s through the early 60s and became an advertising success story.
NPR: National Public Radio
Npr: The Marlboro Man
National Public Radio documents the rise of the Marlboro Man, "the icon that helped to transform Marlboro from the lowliest of brands in Philip Morris' stable of cigarettes into the company's prize money winner." Interesting views of the...
Sophia Learning
Sophia: Political Cartoons
Students take a look at the persuasive techniques used in political cartoons, then answer questions to reinforce the concept. [3:39]