Curated Video
Julius Caesar 3.2 Performance: Antony, Lines 73-107
This video examines Mark Antony's iconic funeral oration from Shakespeare's "Julius Caesar," emphasizing his rhetorical skill in swaying public opinion. As Antony addresses the crowd, he questions the accusations of Caesar's ambition...
Curated Video
Julius Caesar 3.2 Antony's Song
This video features a lyrical exploration of the aftermath of Caesar's assassination in Shakespeare's "Julius Caesar." Through a dramatic monologue set to music, Mark Antony reflects on the political and personal turmoil following...
Curated Video
Julius Caesar 2.2 Scene Summary
This video delves into a dramatic scene from Shakespeare's "Julius Caesar" where Caesar grapples with ominous warnings and his wife Calpurnia's pleas to avoid the Senate due to disturbing prophecies and nightmares. Despite initial...
Curated Video
The Good, The Bad, and The Ugly: the Ethics of Influence and Persuasion
Before we get into the detail of techniques for Influencing and persuading, it’s important to acknowledge that they can be used for good or for ill. And that there is an ethical dimension to the methods you choose. So, lets look at the...
Curated Video
Appearance Matters in Influence & Persuasion
First impressions matter. My father said: ‘you only get one chance to make a first impression’. And we judge each other when we first meet. So, let’s look at why appearance matter and how to optimize your appearance for persuasion.
Curated Video
How to Use Your Authority to Influence and Persuade
I am not sure if it’s mostly society or psychology, but most of us feel a sense of duty to authority. When we perceive someone has a higher status in hierarchy, social standing, or intellect, we tend to defer to them. To do otherwise is...
Curated Video
How to Build Trust. And Why it Matters in Influence & Persuasion
There is no way you can persuade someone who does not trust you. Trust is a vital part of Influence and persuasion. So, let’s look at how to build Trust. We already have a very popular video about trust, that discusses Maister, Green,...
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How to Use Reason and Logic in Influence & Persuasion
It may be that nobody ever makes a decision based solely on the facts. But they do need the facts and the reasons to justify their decision. Maybe to the people around them. Or perhaps just for themselves. As a result, we need to use...
Curated Video
Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…
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How to Influence People by Appealing to their Emotion
Nobody ever makes a decision on the facts alone. We make our choices based on emotions, and then use the facts to justify our decision… to others and to ourselves. So, how can you influence people by appealing to emotion?
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Tit-for-Tat: How to Influence with Reciprocation
Human beings are wired for fairness. If I do something for you, you will likely feel some obligation to return the favor. This tit for tat behavior is what psychologists call reciprocation. And it is a powerful way to influence people.
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KISS: Keep It Short & Simple when You Want to Influence & Persuade
Aren’t people impressed by expertise, jargon, science, and technical detail? Well, yes. And no. Let me explain why it pays to keep it short and simple when you want to influence or persuade.
Curated Video
Help them Persuade Themselves: the Influence of Questions
Questions are a great way to influence somebody. Asking a question focuses their attention. And, if you ask the right question, you are likely to get the right answer. Let’s look at how to use questions to influence and persuade...
Curated Video
Social Proof: Recruiting Support for Your Verbal Persuasion
Everyone says that Management Courses is the best YouTube channel for management training videos. Isn’t that a persuasive reason to give the channel a try? When you invoke the support of one or more other people to justify your argument,...
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How to Win an Argument
Arguments are about persuading someone who disagrees with you, using language. An argument follows rules that are less structured than those of a formal debate. But, there are unwritten rules nonetheless. Let’s look at them.
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Forgiveness: How to Get Forgiven
I have no better advice than: “When you’re wrong, ‘fess-up, say you’re sorry, and move on”. A good apology is a necessary precursor to forgiveness. So, let’s unpack this basic wisdom into the steps you can go through, to make getting...
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WIIFM? How to Use Self-interest to Influence and Persuade
Self-interest is a given and goes without saying. It is obvious that people do what they see as being in their best interests. So, why am I bothering with it? Because appealing to self-interest works. It is the ‘What’s in it for me?’...
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The Power of the Word 'Because' in Influence and Persuasion
Psychologist Ellen Langer and her colleagues did a simple experiment. In it, she showed the power of the word ‘because’ to trigger compliant behavior.
Curated Video
Peer Pressure: The Awesome Power of Social Proof
Humans feel a deep need to fit in, to conform. The harder the choice we face, the more we defer to others. I call this the ‘eight-out-of-ten-cat-owners’ effect. Psychologists call it Social Proof.
Curated Video
Use the Power of Scarcity with Integrity
Have you ever wondered why special offers have deadlines, and countdown timers have become ubiquitous on internet shops? This is what I call the ‘sale-must-end-on-Sunday’ principle, which works on our fear of missing out, due to...
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Getting Agreement by Slicing up the Pie
It’s a thankless task trying to get an agreement from someone who disagrees with you. It is far easier to start from a base of agreement. It’s a bit like slicing up a pie.
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The Jiminy Cricket Effect: Cognitive Dissonance and the Urge for Consistency
Conscience is an inner voice that tells us what is right and what is wrong. When we are about to do something that is inconsistent with our conscience, we feel uneasy about. That feeling of unease is what psychologists call “cognitive...
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Momentum: How to Make it Easy for them to Say 'Yes'
An important part of influence is making it as easy as possible for someone to comply. And there are two great techniques from the world of time management to generate momentum and make it easy for them to say yes.
Curated Video
What is the Paradox of Choice? Influencing through Selection
Have you ever had so many choices that you simply could not make up your mind? It’s called ‘overchoice’. And we are less happy when we have more choices. Barry Schwarz called this ‘the Paradox of Choice’. The Paradox of Choice:...