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\nWIIFM? How to Use Self-interest to Influence and Persuade\n

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\nSelf-interest is a given and goes without saying. It is obvious that people do what they see as being in their best interests. So, why am I bothering with it? Because appealing to self-interest works. It is the ‘What’s in it for me?’...\nSelf-interest is a given and goes without saying. It is obvious that people do what they see as being in their best interests. So, why am I bothering with it?

Because appealing to self-interest works. It is the ‘What’s in it for me?’ principle – the ‘What about Me? – or WAM’ factor.\n
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Resource Details

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Curator Rating
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Educator Rating
Not yet Rated
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Media Length
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4:42
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Grade
10th - Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nManagement Courses\n\n
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Date
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2022
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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Concepts

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persuasion, interest, work
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Additional Tags

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self interest, wiifm, wan factor, how to persuade people, persuade people, whats in it for me, how to persuade people to buy your product, how to persuade people to change their behavior, self-interest, wiifm principle, wiifm question, wiifm meaning, psychology of influence, phychology of persuasion, influence, influencing, persuading, management courses, management training, mike clayton, advantages, chaldini, works, appeal, benefits, people, include, ways, level, image, desires, levels, features, product, competitors, service, desire, search, overlap, offer
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\n\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: WIIFM? How to Use Self-interest to Influence and Persuade\" href=\"/subscription/new\">\"WIIFM?\n\n
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