Customer Groups Based on Brand Differences & Customer Involvement.

When determining how customers will act and how firms should address their customers it is important to understand how the variety of products...

When people think of marketing communication, they think advertising, but marketing communication is much more. And before we can go into all of the different ways firms can communicate with their customers they may want to have...

If you are a business or an influencer it is important to know the different types of influencer campaigns that are available to help grow your business or for influencers to make money off of. Here we go through some of the...

10 Reasons why influencers go broke, from ego being expensive to not investing in their business to not being financially literate there are a lot of ways that influencers blow through all of their money.

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Continuing our discussion on influencer marketing, here we are talking about the goals that brands and companies should have when they decide to work with influencers.

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Vegas
#influencermarketing...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is.

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When firms develop new products there are number of different types of products they could be developing. This video teaches you a few of the most important types of new products that firms will produce. From new to...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through the process of how affiliate marketing actually works so you know the whole system from brand to...

Welcome to B2B Marketing. This section will cover the basics of Business to Business Marketing whether you are working with government agencies or manufacturers or organizations.

Filmed in Washington,
D.C.
Copyright...

So you want to start a YouTube channel, but you aren't sure where to start. Well, before you even create that account I have two things you need to do in order to find your own voice in the niche you want to...

3 Ways to Monetize YouTube BEFORE You Can Monetize Your Videos

How do small youtubers make money on youtube? This is a common question many new starting out YouTubers have. Here we discuss three ways small...

This introdution covers the main areas that our pricing section will cover this semester focusing on topics ranging from cost based pricing to value based pricing to dynamic pricing and more.

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c,...

Why did McDonald's come up with the McNugget? Why does Taco Bell have a breakfast menu? Ever wonder these things? These are new products that were developed in order for business to make more money, but also there other...

How do firms decide if a new product idea is worth pursuing? Well there are a number of ways to decide, but a simple straightforward way to determine if your company should make a new product is to ask your self three...

Heading to VidCon or VidSummit or TBEX or any number of YouTuber events? Well, there are a few words you will hear over and over again. Impressions, the algorithm, CTR click through rate, minutes watch/watch time,...

How do I know if my product will succeed? This is a question that many marketers and entrepreneurs ask themselves. This video will give you four different criteria to look at in order to better judge how likely your new...

Firms are always comparing themselves to their competition, to their industry, even to different parts of their own firm. This process of evaluating yourself versus others is termed Benchmarking. It is a very popular tool to see...

Are you using LinkedIn the wrong way? From incomplete profiles to networking missteps, many professionals make the same mistakes that hurt their career opportunities. In this video, Professor Wolters walks through the...

Trying to figure out the main markets that B2B marketers have to deal with? Well here are four major markets, manufacturers, resellers/retailers, organizations, and the government. Each have their pros and cons.

Topic: B2B...

How to be a good professor. When we look at how to be a good teacher or a good teaching professor, there are quite a few things you can do. But for me, it comes down to being Crazy, because...

Teaching is...

Digital marketing training on the differences and similarities between Social Media and Traditional Media. So we are comparing social media ads and digital reach versus traditional media such as TV, billboard, newspaper and...

Why is no one watching my videos? Why don't I get more views? What is wrong with my videos? These are common questions YouTubers have when they wonder why they are not getting the thousands or millions of views of...

FIRST!!! I Love your content! Come to my channel!

Ever see comments like this on YouTube videos? These are the worst comments that youtube creators can leave on other YouTube videos. They make you look...

The mental perception of how people think of their clients or customers will have a deep impact on their relationships with those clients/customers. Here we go through the different perceptions organizations have in the people...