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\nCustomer Buying Behaviors Based on Brand Differences & Involvement\n

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\nCustomer Groups Based on Brand Differences & Customer Involvement. When determining how customers will act and how firms should address their customers it is important to understand how the variety of products and brands available to...\nCustomer Groups Based on Brand Differences & Customer Involvement.
When determining how customers will act and how firms should address their customers it is important to understand how the variety of products and brands available to customers, as well as the differences between brands and products affect customer decisions. Additionally, the influence of the importance of the buying situation will influence consumer behavior as well.

Habitual Buying Behavior: Low Involvement by the customer & Few differences between brands/products

Variety Seeking Buying Behavior: Low Involvement by the customer & many differences between brands/products

Dissonance Reducing Buying Behavior: High Involvement by the customer & few differences between brands/products

Complex Buying Behavior: High Involvement by the customer & many differences between brands/products

Filmed in Mystic, CT
Copyright Mark Wolters 2018

Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World.

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Resource Details

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Educator Rating
Not yet Rated
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Media Length
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8:01
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Grade
9th - Higher Ed
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Subjects
Career & Technical Education
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Media Type
Instructional Videos
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Source:
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\nProfessor Wolters\n\n
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Date
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2025
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Language
English
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Audiences
For Teacher Use
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Usage Permissions
Fine Print: Educational Use
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marketing
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Additional Tags

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university, digital marketing, consumer behavior, mark wolters, youtube marketing, badm 320, uiuc, customer behavoir, videoelephant, buying behavior, low involvement, frosted flakes, feel bad, people decide, love culver, super important, selling products, buying, decisions, people, variety, good, remorse, involved
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