News Clip5:07
Bloomberg

How Networks Are Adapting to the Changing Media Landscape

Higher Ed
Sept. 18 -- WPP CEO Sir Martin Sorrell discusses digital advertising trends on In The Loop. (Source: Bloomberg)
News Clip5:23
Bloomberg

WPP CEO Sees Amazon as Search Threat to Google

Higher Ed
May.11 -- Martin Sorrell, chief executive officer at WPP PLC, discusses the changes technology is bringing about in the advertising industry and looks at the dominance of Facebook, Google, and Amazon. He speaks with Bloomberg's Michael...
News Clip11:32
Bloomberg

P&G on the Power of Brands as a Force for Good and for Growth

Higher Ed
Jan.22 -- Procter & Gamble Co. Chief Brand Officer Marc Pritchard speaks at Bloomberg's The Year Ahead luncheon in Davos, Switzerland, about the influence of brands in driving positive societal change in areas such as gender equality and...
News Clip4:24
Bloomberg

Facebook: Can It Trounce Microsofts Collaboration Tools?

Higher Ed
Nov. 18 -- Facebook is testing a version of its social network that will let people communicate and collaborate at work, a person familiar with the matter said. Take-Two Interactive Chairman and CEO Strauss Zelnick and Bloomberg's Cory...
News Clip4:07
Bloomberg

Breaking the Glass Ceiling on Madison Ave.

Higher Ed
Sep.11 -- On today's "Walk the Talk," FCB Global Worldwide CEO Carter Murray discusses fostering diversity in advertising. He speaks with Bloomberg's Emma Chandra on "Bloomberg Markets."
News Clip2:13
Curated Video

USA: BILL CLINTON ORDERS SURVEY ON TEENAGE SMOKERS

Higher Ed
English/Nat U-S President Bill Clinton on Monday ordered a survey of the brands of cigarettes that teenagers prefer to smoke. Clinton says the initiative should provide information that will hold tobacco companies accountable for...
News Clip1:24
Curated Video

Twitter Political Ad Ban Goes Into Effect

Higher Ed
Twitter's decision to ban political ads comes as other platforms try to figure out how they should handle ads that spread misleading information.
News Clip2:47
Press Association

Obesity Health Alliance welcomes Government weight-loss strategy

Higher Ed
Interview with Alliance Lead at Obesity Health Alliance Caroline Cerny, who welcomes the Government's new weight-loss strategy. Overweight people are being asked to lose five pounds to save the NHS money and help lower the risk of dying...
News Clip2:21
Sky News

Advertisers Fear Brexit Could Undermine Success

Higher Ed
VOICED: New York? Forget about it. London is the world's most creative city -- the capital's prowess in financial services often masks its world class strength in advertising, theatre, film and music. But there are fears that Brexit...
News Clip4:21
Bloomberg

Amazon Projects Second-Quarter Loss as Inflation Bites

Higher Ed
Pacvue Co-founder and President Melissa Burdick joins Emily Chang to unpack Amazon's earnings as the retail giant's shares tumbled with its forecast miss and with inflation eating into the low-margin business.
News Clip8:19
Bloomberg

Google Fined $1.7 Billion in Vestager's Last Antitrust Case

Higher Ed
Mar.20 -- European Union Competition Commissioner Margrethe Vestager speaks at a news conference in Brussels about the decision to fine Alphabet Inc.’s Google a bigger-than-expected 1.49 billion euros ($1.7 billion) for thwarting...
News Clip3:46
Bloomberg

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

Higher Ed
Feb.13 -- Tim Cadogan, Openx Technologies Inc. chief executive officer, discusses the digital ad marketplace with Bloomberg's Emily Chang on "Bloomberg Technology."
News Clip5:55
Curated Video

Facebook Parent Company Meta To End Sensitive Ad Targeting

Higher Ed
Starting Jan. 19, advertisers won't be able to target users based on their race, ethnicity, political affiliation, religion or sexual orientation.
News Clip9:37
Bloomberg

Microsoft President: Google Is Hurting the Open Web

Higher Ed
Apr.28 -- Microsoft President Brad Smith talks about the company’s latest earnings results, antitrust concerns about Google, President Biden’s corporate tax plan, and a new disability initiative. He speaks with Bloomberg Technology’s...
News Clip4:09
Bloomberg

Rocket Fuel CEO: How to Advertise in the Digital Age

Higher Ed
Dec. 3 -- George John, chairman and CEO of Rocket Fuel, discusses marketing in the digital age with Bloomberg's Leslie Picker on ""Street Smart."" (Source: Bloomberg)
News Clip4:31
Bloomberg

What Alibaba's Better-Than-Expected Results Signal

Higher Ed
Ronald Keung, head of Asia internet research at Goldman Sachs, discusses Alibaba Group Holding Ltd.'s financial results and its prospects. China's e-commerce leader posted better results than many investors feared, avoiding a sharp sales...
News Clip2:03
Curated Video

School districts are running out of ideas for saving money during the down economy. So they have resorted to placing advertisements on school buses. Districts say it''s practically free money, and advertisers love the captive audience.

Higher Ed
HEADLINE: School Districts Sell School Bus Ads for Revenue CAPTION: School districts are running out of ideas for saving money during the down economy. So they have resorted to placing advertisements on school buses. Districts say it''s...
News Clip2:58
Curated Video

Latest privacy fiasco shows social hub has not put issue behind it

Higher Ed
San Francisco - 4 October 2010 1. Wide of two people using laptops 2. Tight shot of keyboard New York City - 18 October 2010 3. Computer screen shot of Farmville Facebook page 4. Computer screen shot of Zynga Poker page 5. Computer...
News Clip3:44
Bloomberg

Will Snapchats Ads Justify Its $10B Valuation?

Higher Ed
Oct. 20 -- Snapchat will start showing advertisements to its users, taking a step toward justifying the $10 billion valuation investors have placed on the startup. NYU Stern School of Businesss Scott Galloway and Bloomberg Intelligences...
News Clip4:21
Bloomberg

Trump, Clinton Not Delivering Political TV Ad Boom

Higher Ed
Nov. 3 -- Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations and how this year's campaign season sales stack up to previous years. He speaks with Bloomberg's...
News Clip3:09
Bloomberg

Using Data to Target Political Ads

Higher Ed
Nov. 4 -- Bloomberg's Annie Linskey discusses the use of data to target political advertising. She speaks on Bloomberg West. (Source: Bloomberg)
News Clip5:06
Bloomberg

AOL CEO: Investment Mode Will Turn Into Profit Mode

Higher Ed
Nov. 6 ""AOL Chairman and Chief Executive Officer Tim Armstrong discusses the companys earnings and impact from advertising . He speaks with Betty Liu on ""In The Loop."" (Source: Bloomberg)
News Clip1:44
Curated Video

39 States To Investigate Juul's Marketing Practices

Higher Ed
They're looking into whether Juul intentionally targeted its ads at young people and whether it misled them about its products' health risks.
News Clip6:09
Bloomberg

UBP Senior Equity Advisor Vey-Sern Ling on Tencent

Higher Ed
UBP Senior Equity Advisor for Asia Technology, Vey-Sern Ling, looks ahead to earnings from China's second-largest company Tencent. Ling also discusses the outlook for Chinese technology stocks after Xiaomi, Alibaba buybacks lifted...