{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='USA: BILL CLINTON ORDERS SURVEY ON TEENAGE SMOKERS' data-url='/boclips/videos/5c54c3fdd8eafeecae16568d' data-video-url='/boclips/videos/5c54c3fdd8eafeecae16568d' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nUSA: BILL CLINTON ORDERS SURVEY ON TEENAGE SMOKERS\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eEnglish/NatU-S President Bill Clinton on Monday ordered a survey of the brands of cigarettes that teenagers prefer to smoke.Clinton says the initiative should provide information that will hold tobacco companies accountable for targeting...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eEnglish/Nat\u003cbr/\u003eU-S President Bill Clinton on Monday ordered a survey of the brands of cigarettes that teenagers prefer to smoke.\u003cbr/\u003eClinton says the initiative should provide information that will hold tobacco companies accountable for targeting children with advertising.\u003cbr/\u003eBut cigarette manufacturers say the move is a political gesture that will do nothing to reduce the number of teenage smokers.\u003cbr/\u003ePresident Clinton has ordered the U-S Department of Health and Human Services to identify the brands of cigarettes most-preferred by teenagers.\u003cbr/\u003eThe presidential directive comes five days after Senate Republican leaders stubbed out a tough anti-smoking bill.\u003cbr/\u003eThe President says he has not given up on getting anti-smoking legislation passed but until it is, he believes that a survey of teenage smokers' preferred brands will serve a useful purpose.\u003cbr/\u003eThe Clinton Administration hopes the information will show that certain kinds of advertising can make certain brands of cigarettes more attractive to teenage smokers.\u003cbr/\u003eSOUNDBITE: (English)\u003cbr/\u003e\"I am instructing the Department of Health and Human Services to produce the first-ever annual survey on the brands of cigarettes teenagers smoke and which companies are most responsible for the problem. Parents, quite simply, have a right to know. Public health officials can also use this information to reduce youth smoking.\"\u003cbr/\u003eSUPER CAPTION: Bill Clinton, U-S President\u003cbr/\u003eDespite anti-smoking campaigns, teen smoking in the United States is on the rise.\u003cbr/\u003eThe Clinton administration blames the high figures on advertising which it says targets underage smokers.\u003cbr/\u003eBut, whatever the outcome of the survey there are no penalties attached to the results.\u003cbr/\u003eAt present, the U-S government cannot force cigarette makers to change their marketing strategies.\u003cbr/\u003eBut Clinton hopes that will change.\u003cbr/\u003eSOUNDBITE:(English)\u003cbr/\u003e\"If you have an annual survey; first of all, I think it will be easier to get penalties. But if you have an annual survey that shows a substantial differential in brand preference among young people, then it will clearly demonstrate that there is something in the nature of the advertising that has something to do with this\". \u003cbr/\u003eSUPER CAPTION: Bill Clinton, U-S President\u003cbr/\u003eChildren's advocates agree with the government.\u003cbr/\u003eThey say the United States is losing the teen tobacco battle because advertising campaigns make smoking attractive.  \u003cbr/\u003eMatthew Myers of the National Centre for Tobacco Free Kids says the survey is a good start.\u003cbr/\u003eMyers says the research could give the government the tools to counteract glamorous cigarette ads.\u003cbr/\u003eSOUNDBITE: (English)\u003cbr/\u003e\"With this information we're going to be able to figure out which marketing campaigns are having the greatest impact on kids. The government needs to curtail exactly those marketing campaigns. We're going to find out much more about the images that attract kids so that we can devise our own anti-smoking campaign using the best of what we learn about what the industry is doing, to be more effective in countering those ads.\"\u003cbr/\u003eSUPER CAPTION: Matthew Myers, Executive Vice President, National Centre for Tobacco Free Kids\u003cbr/\u003eMyers says that 55 to 60 percent of teenagers smoke one brand - Marlboro.\u003cbr/\u003eAnd that, he says, is because they want to be \"cool\" like the Marlboro man.\u003cbr/\u003e86 percent of teens smoke three of the most heavily advertised brands.\u003cbr/\u003eBut a spokesman for the tobacco industry calls the President's plan a political token that will not reduce teenage smoking habits.\u003cbr/\u003e Washington, D.C. - 22 June, 1998\u003cbr/\u003e1. Clinton walks to podium.\u003cbr/\u003e2. Media cutaways.\u003cbr/\u003e3. SOUNDBITE: (English) Bill Clinton, U-S President.\u003cbr/\u003e4. File of teenage smokers.\u003cbr/\u003e5. Side view of Clinton.\u003cbr/\u003e6. SOUNDBITE: (English)  Bill Clinton, U.S. President.\u003cbr/\u003e7. File of cigarette manufacturing.\u003cbr/\u003e8. SOUNDBITE: (English), Matthew Myers, Executive Vice President, National Centre for Tobacco Free Kids.\u003cbr/\u003e9. File of Marlboro sign.\u003cbr/\u003e10. File of Camel sign.\u003cbr/\u003e11. Teenager looks at cigarettes in store.\u003cbr/\u003e12. Close-up teenager smoking.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e1998\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003efood, elections, companies, social issues, north america, public health, business, advertising, campaigns, bill clinton\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' 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