McKenna Pope's younger brother loved to cook, but he worried about using an Easy-Bake Oven -- because it was a toy for girls. So at age 13, Pope started an online petition for the American toy company Hasbro to change the pink-and-purple...

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she...

We’ve mentioned already that there’s a lot of money in media and a huge chunk of that money is spent on trying to get you to do something – buy something, vote a certain way, change a behavior. How does advertising work? And what’s the...

Howcast - Learn if modeling will help you launch an acting career from model scout Trudi Tapscott in this Howcast video.

Weird History is going back to the 90s for some Snacks! Many '90s snacks did not survive long after their titular decade and were ultimately discontinued in later years. That's left millennials nostalgic for a time when they could trade...

Everyone wants to talk about sex, but not when grandma and grandpa are involved! Well, it’s about time we grow up. OLDER PEOPLE are HAVING SEX and some are having a lot of it! Sheena Williams, RN and Alok Patel, MD chat with geriatrician...

Linking phrases are a MUST for both IELTS writing and speaking. You can't get a 7+ without them! Having said that, it's not easy. Today you'll learn phrases for contrasting ideas that will boost your IELTS scores!

Dr. Algae talks about the way advertising affects our buying choices, especially foods and beverages. Dr. Algae provides some examples to illustrate how some advertising promotions use special techniques to make products look attractive.

Food Detective Berry Blue explains how advertising influences our decision to buy and consume foods. She also notes that our friends often influence our food decisions.

Food Detective Berry Blue explains that we research healthy beverages the same way we look for healthy foods – by reading the product labels. Using three fictitious drinks, the food detective helps identify unhealthy ingredients on the...

The Food Detective Berry Blue shows some of the methods advertisers use to trick us into buying merchandise. She then explains how you can make sure that, when it comes to buying food, you’re buying the healthy, nutritious food that you...

This video discusses television commercials and provides an example of a classic television commercial.

How to start using video production to help your kids learn! A powerful teaching methodology which can be rolled out in any age group with any curriculum.

Weird History Food is taking you back to the 80s to revisit the California Raisins. in 1986, Will Vinton and his advertising team at Foote, Cone & Belding launched a particularly innovative campaign that revolutionized the California...

It's been a year since rumors began to swirl that Apple would sever its ties with Intel, and a few months since that transition became official. Apple has released a few Apple Silicon/M1 Macs already, and there's more in the pipeline....

We all hate sitting through adverts. But did you know you might have seen some subliminal adverts without even realising it? From hidden dollars in KFC to sexy ice cream, here are 10 Shocking Subliminal Messages Hidden In Adverts'

Ryan Reynolds isn’t just an actor and producer, he’s also a marketing maverick. During the Cannes Lion Festival of Creativity he spoke at Journal House about his recent creative agency merger and how creativity has been impacted by the...

In economics, the way you introduce a concept will make or break a lesson. I try to avoid using the boring examples is the textbook. Here is a quick example of how I introduce the concept of externalities using AXE body spray.

Part 2/6 of the Business out of the Ashes series: The video features Cathy Hughes, the founder and CEO of Radio One, the largest African-American owned and operated media corporation in the United States. In the interview, she shares her...

This video provides an overview of advertising, exploring its various forms and historical origins. It explains how advertising seeks to promote products, services, and ideas through creative techniques and platforms such as television,...

This Sunday, the hip hop legend will appear in a Super Bowl ad spot for Cheetos that plays on the snack food’s famous messiness.

Greg Lyons, CMO of Pepsi, and Jen Saenz, CMO of Frito-Lay gave Cheddar a look at the brands the two snacking juggernauts will be promoting during the Super Bowl on Sunday.

Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use...

Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use...