Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson plan in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class...

What are advertisers really selling? Are there hidden messages in ads? In this instructional activity, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely instructional activity...

During this lesson, students will use knowledge they have learned about weather instruments to create a catalog advertisement. Students will use descriptive writing to advertise the use of the weather instrument. They will also use...

During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...

What interesting and unusual items might you write a Lost & Found Ad for? Devote a page in your journal or writer's notebook to write several unusual Lost & Found Ads this year. Use the lost and found writing prompt generator to...

This unit is a fun, exciting, and engaging unit that uses many 21st century tools to help students working in collaborative groups understand what an adjective is and how adjective use is vital to making writing interesting. Furthermore,...

Young scholars examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.

A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.

In this online activity, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.

Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional...

In groups, students brainstorm to create a product, develop an advertisement for the product, design and present a slideshow, script a commercial for the product, and present the commercial in a 5-10 minute video.

Students analyze the language, style, content, advertisements, of radio stations and determine their target audiences. then students create their own radio station targeting a specific audience including news, advertisements, stories,...

View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...

View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....

Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.

[Free Registration/Login Required] During this unit of study, students will analyze several types of advertisements. Students will analyze how authors pay attention to the language and visuals to appeal to their audiences.

In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...

This is a sample of a one-page advertisement. Clicking on the "Writer's Guide" link in the upper right-hand corner of the page enables the user to get tips, directions, and explanations on the writing of the advertisement.

Here is a simple guideline for a two-period lesson through which students "Compose a collage of alcohol ads," and participate in activities that will help hone their critical thinking skills and their views about alcohol and alcohol...

This infographic provides copyrighting tips. The author provides ways to optimize a copy.

A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...

Should companies be allowed to advertise in schools? In this instructional activity, students examine this question, evaluating whether corporate advertising in the school setting is appropriate. The instructional activity is presented...

Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.

Through interpreting and investigating historical maps, students gain new perspective not only of their local communities but also of their own homes. Student activities include collecting data about their homes, reporting on the...