Other
Western Michigan: Writing Persuasive Messages
A comprehensive guide to writing persuasive and sales messages and letters. Includes information on requests, sales, letters that sell ideas, and collections.
Other
Examples of Persuasive Business Writing
Web page offering brief examples of effective persuasion in business writing. The message here is: convince your audience that your product is perfect for them.
ReadWriteThink
Read Write Think: A Genre Study of Letter With the Jolly Postman
In this lesson outline based on The Jolly Postman by Janet and Allan Ahlberg, students learn about parts of a letter, the different genres of mail, and letter attributes by studying the letters included in the book.
ReadWriteThink
Read Write Think: Exploring Audience in Persuasive Letter Writing
Effective communication skills are critical for the present century. This unit plan stresses clear, persuasive communication that is meant to be shared with an audience beyond the classroom.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...