Wolters Kluwer
Small Business Guide: Marketing Plans
This site discusses the marketing element of a business plan. Additional links provide more in-depth detail to this section of a business plan.
Other
Business Town: Sample Marketing Plan for Small Businesses
A great sample of a marketing plan. Includes a video and an accompanying article. This is Part 1 of a 9-part series. [1:22]
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Alabama Learning Exchange
Alex: We All Scream for Ice Cream! A Marketing Plan
This lesson is a an activity that allows students to analyze the Four P's of the marketing mix and determine the target market for three ice cram brands. This lesson is a Commerce and Information Technology lesson plan.
Alabama Learning Exchange
Alex: Marketing Your Business
Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or...
Other
Marketing Teacher
Are you a marketing teacher looking for classroom resources? This website offers a variety of marketing resources including: lesson plans, exercises, quizzes, newsletters, presentations, and bookstore.
Palo Alto Software
Bplans.com: The Complete Guide to Business Planning
This interactive site allows you to find a business similar to yours. View its plan, and download and edit it to fit your business.
iCivics
I Civics: The Market Economy
This lesson plan teaches the basics about the market economy, including the relationships between consumers and producers, supply and demand, and profit and incentive. Students learn six traits of a market economy, compare the market...
Council for Economic Education
Econedlink: Markets and Prices
This video teaches the concept of Markets and Prices. A market refers to a group of buyers and sellers for a given good or service. The price is the amount of money needed to buy a particular good or service. The website contains an...
Other
Inc.: The Financial Section of a Business Plan
The article, written in October 1999, explains the significance of a business plan that informs potential venture capitalists of the goals, use of new capital proceeds, marketing plan, income statement and other financial projections.
CPALMS
Cpalms: From Apple Farm to Market!
[Free Registration/Login Required] During this MEA simulation, kindergarten students will be selecting an apple treat that will be sold at a farm stand. Students will work in small groups to assess different criteria for their choice....
Internal Revenue Service
Irs: Taxes and a Market Economy Lesson Plan
This lesson plan will help students understand the role of taxes in the market economy.
PBS
Pbs News Hour Extra: Lesson Plan: Financial Crisis
In this lesson, students will explore what GDP (Gross Domestic Product) and GDP growth mean, how stock and housing bubbles develop, and the causes and consequences of a housing market crisis. The lesson investigation is supported by news...
Other
Business plans.org: Demographics
This page offers links to many resources needed for demographic studies, including population studies, consumer demographics, U.S. Census data files, a reference tool to the world's population literature, World Wide Web visitor...
Vocabulary University
My vocabulary.com: Stock Market & Finance
This page offers a variety of vocabulary puzzles and activities using 26 words pertaining to the Stock Market & Finance. It also provides an extensive vocabulary word list for the Stock Market and finance and ideas for lesson plans.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Teachnology
Teachnology: Stock Market Teaching Theme
The educational resource consists of lesson plans on how to teach learners about the stock market. Lesson plans and tutorials are included.
Other
Chief Marketer: Is Social Media the New Mass Media?
Discusses the evolution of major social media sites such as Facebook and Twitter from their humble beginnings. Then looks at the user experience of marketing on social media sites as it appeared in 2010. Much of the marketing was poorly...
Other
The Mint: The Stock Market: Risks and Rewards
This lesson teaches students the importance of the stock market, how to read and interpret reports, and how to track different stocks.
Practical Money Skills
Practical Money Skills: Market Economy
In a market economy, the principles of supply and demand determine what is produced, how it is produced, and by whom it is produced and consumed. Learn how planned economies and mixed economies differ.
PBS
Wnet: Thirteen: Depression and War: Stock Market Crash of 1929 [Pdf]
A lesson plan from the producers of the 16-episode PBS series "Freedom: A History of US" designed to help learners understand the stock market crash of 1929. They will examine how people got rich in the 1920s (by buying stocks on margin)...
Alabama Learning Exchange
Alex: Introduction to Financial Markets
High school students of today are the investors of tomorrow. Students must understand, however, that they do not have to be rich to start investing! Certainly, financial markets will play a major role in the life of today's high school...
BBC
Bbc: The Battle of Arnhem (Operation Market Garden)
Producer Mark Fielder explores how an Allied victory at The Battle of Arnhem (Operation Market Garden) could have shortened World War Two by six months, and how the plan failed at the last moment.
Alabama Learning Exchange
Alex: Regulation of Financial Markets
This lesson will aid in understanding the basics of state, federal, and industry oversight and help students know the extent and limits of consumer protection by these entities. This is a Commerce and Information Technology lesson plan.
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