Curated OER
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
C-SPAN
What Makes a Good Campaign Ad?- Advertisement Analysis
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
Curated OER
TV ATTACK ADS AND THE VOTER
Pupils read about the history of negative political advertisements in U.S. elections. In this politics lesson, students view several ads for opposing candidates and analyze and discuss the content. Pupils write scripts for candidates as...
Curated OER
Presidential Campaigning
Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...
Curated OER
The 1828 Campaign of Andrew Jackson: Issues in the Election of 1828 and Beyond
Learners research the campaign and election issues of Andrew Jackson. In this presidential election lesson, students research the campaign of 1828. Learners then list the important issues. Students discuss the political advertisements in...
Curated OER
The Media
Students identify various forms of media used in a political campaign and compare the different formats as vehicles for distributing political messages. They analyze the effectiveness of candidate's uses of different media.
Curated OER
The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...