Curated OER
Pop Shop 4 - Shopkeeping
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
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Businesses That Provide The Needs of Our Community
Students investigate the economy by creating a mock store in the classroom. In this business lesson, students research traditional department stores and brainstorm with their classmates as to what they could sell in their "store."...
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Marketing A Restaurant
Pupils simulate the opening and operating of a restaurant using the Four P's of Marketing. Students play the roles of all the people involved in the restaurant business, as well as customers, as they act out various "restaurant" scenarios.
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Lemonade Business Stock Market Intro
Students role play as business owners in order to learn about how certain aspects of business works. In this 3rd - 6th grade lesson plan, students experience creating and running their own business, including earning profits and...
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Risky Business - Or Not!
Students explore the concept of the stock market. In this stock market lesson, students discuss the stock market and how it works. Students hypothesize what makes a stock price go up or down. Students watch a short video about the...
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Creating & Marketing a Commercial
Young scholars explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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A Pottery Business In Asia
Students read and discuss some material about Neerja International, a successful business in India, then construct a role play about how the business began. Students role play as people trying to start up their own business and learn...
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Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
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What Drives the Stock Prices?
Students discover that earnings drive stock prices. They look for earnings growth from the continuing operations of a business. They also use price-to-earnings ratio as one of the tools in choosing stocks for the Global Stock Game.
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Logo Design
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
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Lesson 9 What are the Indices of Investing?
Students explore the benchmarks that measure the ups and downs of the stock market. They also set up a diversified portfolio and trade stock indices for the Global Stock Game (GSG).
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Lesson 3 How Do You Read Stock Quotes Online ?
Students understand how to get and interpret stock price data online. They describe certain aspects of various corporations and know the meanings of important terms involving the stock market.
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Types of Entrepreneurs
What does it take to be an entrepreneur? What traits does a person need? Find out as you and your class brainstorm along with this presentation. The traits of inventors, types of entrepreneurs, and their role in the economy are...
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India: Outsourcing of Jobs
Students examine the significance and effects of outsourcing jobs to India and Malaysia. They conduct Internet research, create a map and a timeline, write an editorial of their view on the use of outsourcing, and participate in a class...
Texas Education Agency (TEA)
Advertising, Special Events and Promotion
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
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The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Council for Economic Education
Satisfaction Please! (Part 3)
Understanding the US government's role proves very important in the American economy, especially for consumers. Scholars learn about how varying government agencies help them when facing an issue. The third and final resource in the...
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Lobster Business Charts
Students research four Maine based businesses involved with lobster fishery as a career analysis. For this career exploration lesson, students research lobster fishery businesses and write a class book showing the progression of a...
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Accounting/ Marketing Cookies
Second graders become involved in the advertisement, marketing, and development of their own cookie business. Students must choose a job for the preparation and baking of the cookies. Students also manage the profits and advertisement of...
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Harry Potter Debate
Students read a short article about the upcoming release of the new Harry Potter novel. They debate the issues surrounding the marketing of students's books and films after internet research to support or oppose the topic.
profitt.gatech.edu
Effective Communication: Listening, Speaking, Writing, Interpreting
Help young learners become active listeners and strong public speakers with a set of activities that range from paraphrasing, to discussions, and self-reflection. Additionally, the lessons address social media skills and non-verbal...
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Asset Led versus Market Led Marketing
Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some...
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Farming: It's a Fact
What does it take to work in agribusiness? Conduct and explorative investigation which describes where our food dollars go, who makes money on what we buy, and jobs related to agriculture. The class plays an interactive game, analyzes a...
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The Four P's of Marketing
Pupils explore how product, price, place and promotion play key roles in the marketing mix.