Curated OER
Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
Curated OER
Weather and Seasons
Use pictures and manipulatives to develop vocabulary with your beginning language learners. This plan can be used with foreign language learners (although you'll have to provide the vocabulary), English language learners, or a young...
Curated OER
The Rooms in a Home
Enhance your foreign language students' skills to describe a house. After reading a description of rooms in a house in their target language, they work to answer corresponding questions correctly. Additionally, they view a PowerPoint...
Curated OER
What I need for School
You can use this lesson with English language learners, a young language arts class, or speakers of a foreign language. The phrases learned are I need and I don't need. The teacher collects several items around the room, and learners...
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson plan.
Curated OER
A Rewarding Endeavor
Develop and conduct a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it, etc. The survey results are published in a writing piece.
Curated OER
We're On Display
Students create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
Curated OER
The Teen Scene
Pupils explore the methods used by teen magazines to attract a variety of teenagers. They evaluate existing magazines and in small groups, students create their own magazine that is geared toward specific teen demographics.
Curated OER
What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
Curated OER
GENDER STEREOTYPES AND ADVERTISEMENTS
Learners identify gender stereotypes in advertisements.
Curated OER
Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs and/or...
Curated OER
Time Capsule: Oral Presentation
A great way to gain proficiency when learning a new language is to prepare an oral presentation. For this foreign language lesson, pairs collaborate to develop a Time Capsule which they present to their class using their target language.
Curated OER
Writing a News Story
Students practice using their target language by writing a news article. In this foreign language writing instructional activity, students create a fictional "hero" in their city which they write a fictional news article about in their...
Curated OER
Recognizing Types of Propaganda in Advertising
Students recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.
Curated OER
You Can't Sell This Thing
Students, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.
Curated OER
Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
Curated OER
World War II: Causes And Consequences
Learners discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. Students view...
Curated OER
Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
A Rewarding Endeavor
Students develop a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it. Students place their research in a feature article that...
Curated OER
Venta Y Comprea De Vehculos
Students examine and read advertisements related to cars. Using the ads, they recognize prices, telephone numbers, content and the target audience of the ad. They create their own advertisement using appropriate vocabulary and share them...
Curated OER
Commercials...What Are They Saying?
Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
Curated OER
Times of Day
Students practice telling time using a foreign language. In this time telling lesson, students listen to a teacher tell them the time in their target language as they translate it while writing. Students utilize their new time telling...
Curated OER
You're Special
Students utilize a new language to tell someone they care for them. In this complimenting lesson, students practice saying nice things to friends and strangers in their target language. Students react to the lesson afterwards and...