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Lesson Plan
Lumen Learning

Lumen: Rhetorical Appeals: Kairos and Logos

For Students 9th - 10th Standards
This lesson focuses on the 4th logical appeal called Kairos, a time when conditions are right for the accomplishment of a crucial action; the opportune and decisive moment.
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Lesson Plan
Lumen Learning

Lumen: Rhetorical Appeals: Kairos and Pathos

For Students 9th - 10th Standards
This lesson focuses on appeals that use both Kairos and Pathos, appeals to emotion (pathos) are more likely to be effective work if they are also timely (kairos).
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Lesson Plan
Lumen Learning

Lumen: Rhetorical Appeals: Appeals to Ethos

For Students 9th - 10th Standards
This lesson plan focuses on appeals to Ethos, When you evaluate an appeal to ethos, how successfully a speaker or writer establishes authority or credibility with his or her intended audience. You ask yourself what elements of the essay...
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Lesson Plan
Lumen Learning

Lumen: Rhetorical Appeals: Manipulative Appeals to Ethos

For Students 9th - 10th Standards
This activity focuses on the ways appeals to ethos can be manipulative including lying about their credentials and employing a number of tricks or fallacies to lure you to their point of view.
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Lesson Plan
Lumen Learning

Lumen: Rhetorical Appeals: Establishing Ethos

For Students 9th - 10th Standards
This lesson focuses on establishing ethos or credibility. You can establish ethos-or credibility-in two basic ways: you can use or build your own credibility on a topic, or you can use credible sources, which, in turn, builds your...
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Lesson Plan
Lumen Learning

Lumen: Rhetorical Appeals: Appeals to Pathos

For Students 9th - 10th Standards
This lesson focuses on appeals to pathos; to connect to the audience by evoking emotions or by suggesting that author and audience share attitudes, beliefs, and values.
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Lesson Plan
Lumen Learning

Lumen: Rhetorical Appeals: Manipulative Appeals to Pathos

For Students 9th - 10th Standards
This lesson focuses on the manipulative appeals to pathos, trying to unfairly play upon the audience's feelings and emotions through fallacious, misleading, or excessively emotional appeals.
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Primary
American Rhetoric

American Rhetoric: Alma Powell: Official Announcement of 'Grad Nation' Campaign

For Students 9th - 10th
This is the text, audio, and video of Alma Powell's March 1, 2010, announcement of the 'Grad Nation' campaign, a 10-year plan to work with schools with high dropout rates to improve retention.
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Primary
American Rhetoric

American Rhetoric: Reverend Al Sharpton: Eulogy for Michael Jackson

For Students 9th - 10th
This is the text and audio of Reverend Al Sharpton's eulogy for Michael Jackson; it was delivered July 7, 2009, Los Angeles, California.
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Primary
American Rhetoric

American Rhetoric: Andre Agassi International Tennis Hall of Fame Induction

For Students 9th - 10th
This is the text, audio, and video [30:30] of Andre Agassi's induction speech into the International Tennis Hall of Fame on September 10, 2011, in Newport, Connecticut.
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Primary
American Rhetoric

American Rhetoric: Arnold Schwarzenegger: California Governor Victory Speech

For Students 9th - 10th
This is the text and audio of Arnold Schwarzenegger's victory speech as Governor of California delivered October 8, 2003, in Los Angeles, California.
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Primary
American Rhetoric

American Rhetoric: Arthur W. Coviello: Rsa Conference Keynote Address

For Students 9th - 10th
This is the text and video of Arthur W. Coviello's keynote speech at the RSA Conference delivered on February 25, 2014, in San Francisco, California.
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Primary
American Rhetoric

American Rhetoric: Ashton Carter: Defense Priorities in Era of Tight Budgets

For Students 9th - 10th
This is the text, audio, and video [47:07) of Secretary of Defense Ashton Carter's speech "Defense Priorities in an Era of Constrained Budgets" delivered at the 2013 Center for a New American Security Annual Conference.
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Primary
American Rhetoric

American Rhetoric: Ashton Carter: On Open Military Roles for Women

For Students 9th - 10th
This is the text, audio, and video of Secretary of Defense Ashton Carter's press briefing on December 3, 2015, making all military roles open to women.
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Primary
American Rhetoric

American Rhetoric: Ashton B. Carter: All Hands Meeting Address

For Students 9th - 10th
This is the text, audio, and video of Ashton B. Carter, the newly appointed 25th Secretary of Defense, addressing his colleagues concerning how he will approach the position on February 19, 2015, at The Pentagon, in Washington, D.C.
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Primary
American Rhetoric

American Rhetoric: Aung San Suu Kyi: Nobel Prize for Peace Lecture

For Students 9th - 10th
This is the text and video [6:33] of Aung San Suu Kyi's acceptance speech for the 1991 Nobel Prize for Peace.
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Primary
American Rhetoric

American Rhetoric: Aung San Suu Kyi: Congressional Gold Medal Acceptance Address

For Students 9th - 10th
This is the text, audio, and video [1:09:15] of the Burmese Opposition Leader, Aung San Suu Kyi's acceptance speech for the Congressional Gold Medal on September 12, 2012. at the U.S. Capitol, Washington, D.C.
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Primary
American Rhetoric

American Rhetoric: Aung San Suu Kyi: Press Conference With President Obama

For Students 9th - 10th
This is the text, audio, and video [41:07] of Burmese Opposition Leader, Aung San Suu Kyi and President Obama speaking at a press conference on November 14, 2014, in Rangoon, Burma where they discussed the new democracy in Burma.
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Primary
American Rhetoric

American Rhetoric: Avigdor Lieberman: Speech to United Nations General Assembly

For Students 9th - 10th
This is the text and audio of Israel's Avigdor Lieberman speaking to the United Nations General Assembly on September 10, 2010, New York, NY.
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Primary
American Rhetoric

American Rhetoric: John F. Kennedy: Inaugural Address

For Students 9th - 10th
This is the text, audio, and video [4:31] of President John F. Kennedy's first Inaugural Address on January 20, 1961.
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Primary
American Rhetoric

American Rhetoric: Barbara Jordan: 1976 Dnc Keynote Address

For Students 9th - 10th
This is the text, audio, and video [4:50] of Barbara Charline Jordan's keynote address for the 1976 Democratic National Convention on July 12, 1976, in New York, NY.
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Primary
American Rhetoric

American Rhetoric: Franklin Delano Roosevelt: First Inaugural Address

For Students 9th - 10th
This is the text, audio, and video [7:04] of the swearing in and the first Inaugural Address of President Franklin Delano Roosevelt on March 4, 1933.
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Primary
American Rhetoric

American Rhetoric: Richard M. Nixon: Checkers

For Students 9th - 10th
This is the text, audio, and video [5:21] of Richard Nixon, Vice Presidential Candidate, addresses the nation on TV on September 23, 1952, explaining the $18,000 he took from a group of his supporters. It is known as the "Checkers" speech.
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Primary
American Rhetoric

American Rhetoric: Ronald Reagan: Space Shuttle "Challenger" Tragedy Address

For Students 9th - 10th
This is the text, audio, and video [2:37] of President Ronald Reagan's tribute speech after the Space Shuttle "Challenger" tragedy on January 28, 1986. The crew of the Challenger Seven who died were Michael Smith, Dick Scobee, Judith...

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