Advertising Teacher Resources

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

High schoolers view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a...

Being an advertising director requires more than the ability to craft ads for products and services. The president of an advertising, design, and marketing agency details what he believes are the skills essential to becoming an...

Communication through the solar system is a challenging task. Sending probes to different locations in our solar system helps scientists learn about these bodies. As these probes are sent farther and farther from Earth, receiving their...

Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...

Bayer Pharmaceuticals sold heroin as a cough medicine in the 1900s ... who knew? Scholars discover this, and other interesting facts, when they use the resource to prepare for a class discussion or debate. They browse videos, readers'...

Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...

Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...

Take a tour with the Science Guy through different ways we store information outside of our bodies. The ability to store information through hieroglyphics, alphabets, printing, and computers allows humankind to communicate beyond simple...

Students critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...

Students explore common advertising strategies used by the media. In this advertising instructional activity, students identify persuasive language in advertisements and construct their own persuasive ad.

Students create classified ads for jobs. They discuss careers where their target language can be used and review background information about careers. They prepare want ads to describe preparation for and activities for three different...

Students explore various ways to express likes, dislikes, feelings, and emotions when communicating between people. They model these ways via pictures of food, weather, music, sports, cars, etc.

Students participate in an introductory lesson that focuses on communication. The two types of extrapersonal and interpersonal are covered. The lesson uses questions in order to guide the class discussion and writing responses.

Help your class construct an honest and clear writing piece. They explore tactics in advertising and identify deceptive language. They then write a statement about a community issue using honest language.

Develop and conduct a survey to find out if people would return an envelope of money they found. Include options for giving it to the police, advertising for the one who lost it, etc. The survey results are published in a writing piece.

Students analyze posters from 1839 and from 1948-1953. In this literary interpretation lesson, students use posters to answer a series of questions and suggest ways the posters could be improved, then create their own posters.

What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...

Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...

Elmo and Neil Patrick Harris sing “The Pajama Song.” We find out that Mr. Neil loves roller coasters, carrots, and Elmo. The clip ends with a fun dance.

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

In this "Ode to the West Wind" worksheet, students discuss the speaker's concern that his ideas will die with him. Students answer three questions about the poet's plea to the West Wind to take his ideas and spread them throughout the...