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This Whose Choice Is It Anyway? lesson plan also includes:
Your taste buds may be saying Pepsi, but your brain is saying Coke! By analyzing experimental research, learners discover ways in which our brains impact decision making. They conclude with a discussion of neuromarketing and how it influences the products we buy.
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NGSS:
Designed
Concepts
Additional Tags
Instructional Ideas
- Ask collaborative groups to research additional brain studies on a topic of their choice
- Set up a debate forum for pupils to discuss the ethics of neuromarketing
Classroom Considerations
- Expects a solid understanding of the brain's anatomy
Pros
- Provides brain images to reinforce experimental conclusions
- Uses a topic that individuals can connect with easily
Cons
- None