What's the difference between trademarks and copyright? The three requirements for trademarks, the process for applying for a trademark, and influencing factors like genericide (aspirin, kleenex®, etc.), are all explored in the fifth video in a seven-part series that looks at laws governing intellectual property.

Concepts

trademarks, patents, copyright laws, intellectual property, technology resources

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Instructional Ideas

• Pause the video frequently to permit viewers to ask questions, to add the to class KWL chart, and to add notes to their viewing guides

Classroom Considerations

• Fifth in a series of seven videos that focus on the trademark laws surrounding intellectual property
• Viewers should be familiar with the crash course format and protocols

• This video is hosted on YouTube

Pros

• Includes specific information about the seven trademark criteria

Cons

• The esoteric discussion and the rapid pace may overwhelm some viewers