Instructional Video

Trademarks and Avoiding Consumer Confusion

Curated and Reviewed by Lesson Planet

What's the difference between trademarks and copyright? The three requirements for trademarks, the process for applying for a trademark, and influencing factors like genericide (aspirin, kleenex®, etc.), are all explored in the fifth video in a seven-part series that looks at laws governing intellectual property.

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Instructional Ideas
  • Pause the video frequently to permit viewers to ask questions, to add the to class KWL chart, and to add notes to their viewing guides
Classroom Considerations
  • Fifth in a series of seven videos that focus on the trademark laws surrounding intellectual property
  • Viewers should be familiar with the crash course format and protocols
  • This video is hosted on YouTube
  • Includes specific information about the seven trademark criteria
  • The esoteric discussion and the rapid pace may overwhelm some viewers